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In 1997, Jeff Staple walked into a boutique in New York City
wearing a shirt he printed in his silkscreen class at Parsons
School of Design. What started as a small T-Shirt line handmade by
Jeff Staple, grew organically and began to gain visibility in NYC.
In the process of building this burgeoning brand, Nike asked Jeff
Staple in 2005 to create a special commemorative sneaker that would
represent New York. The Staple Pigeon Dunk SB was conceived and led
to much fanfare upon its release and exposed Staple as well as
sneaker culture to the masses. With roots tied to Fader Magazine, a
history of collabs with Shake Shack, and three separate projects
with automotive companies. In Jeff s words, to understand is to
see, and to see is to have clarity of mind. That clarity has helped
develop his iconic Pigeon logo (and brand) into a global force that
has graced the heels of almost every major footwear brand
imaginable. This book offers readers a history lesson in streetwear
and the sneaker industry while also uncovering design context to a
series of Staple s most crucial projects. A beautiful visual
reference, this book invites you to travel down an intricate maze
of streetwear history told through an insider s point of view.
Archival sketches, drawings, magazine covers, and a foreword by
Hiroshi Fujiwara make this an indispensable volume for lovers of
streetwear and design.
A streetwear collab and sneaker legend, Jeff Staple is known the
world over for his work with brands including Nike, The Fader, and
Hypebeast. This deluxe monograph documents the past twenty-five
years of Staple’s most iconic work, complete with additional
interviews from streetwear legends and a limited edition T-shirt.
In 1997, Jeff Staple walked into a boutique in New York City
wearing a shirt he printed in his silk-screen class at Parsons
School of Design. What started as a small, handmade T-shirt line
grew organically and began to garner a serious following in New
York. In the process of building this burgeoning brand, Staple was
asked by Nike in 2005 to create a special commemorative sneaker
that would represent New York. The Staple Pigeon Dunk SB was
conceived and led to much fanfare upon its release. It exposed
Staple—as well as sneaker culture—to a mass audience. In
Staple’s words, to understand is to
see     and to see is to have
clarity of mind. That clarity has helped develop his iconic Pigeon
logo (and brand) into a global force that has graced the heels of
almost every major footwear brand imaginable. This book offers
readers a history lesson in his enormous contributions to
streetwear and the sneaker industry while also uncovering design
context to a series of Staple’s most crucial projects. A
beautiful visual reference, this book invites the reader to travel
down an intricate maze of streetwear history told through an
insider’s point of view. Archival sketches, drawings, magazine
covers, and contributions by Hiroshi Fujiwara and Futura make this
an indispensable volume for lovers of streetwear and design.
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