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In this book leading contributors look at the development of the
evolutionary approach to international business, the
internationalization of service industries and the implications of
the changing face of Europe for international business in the
1990s. Providing an excellent blend of theory, analysis and
case-study material, this volume is a vital resource for students
of international business and related fields.
In this book leading contributors look at the development of the
evolutionary approach to international business, the
internationalization of service industries and the implications of
the changing face of Europe for international business in the
1990s. Providing an excellent blend of theory, analysis and
case-study material, this volume is a vital resource for students
of international business and related fields.
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