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The Global Cigarette - Origins and Evolution of British American Tobacco, 1880-1945 (Hardcover) Loot Price: R4,527
Discovery Miles 45 270
Repayment Terms: R424 pm x 12*
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The Global Cigarette - Origins and Evolution of British American Tobacco, 1880-1945 (Hardcover): Howard Cox

The Global Cigarette - Origins and Evolution of British American Tobacco, 1880-1945 (Hardcover)

Howard Cox

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Loot Price R4,527 Discovery Miles 45 270 | Repayment Terms: R424 pm x 12*

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The Global Cigarette provides the first authoritative account of The British American Tobacco Company's evolution and growth up until the Second World War. Based on archive materials from a wide variety of sources, including the company's own records, the book shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts - notably in China and India - and analyses the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s.

General

Imprint: Oxford UniversityPress
Country of origin: United Kingdom
Release date: March 2000
First published: May 2000
Authors: Howard Cox (Principal Lecturer at the Business School)
Dimensions: 242 x 163 x 28mm (L x W x T)
Format: Hardcover
Pages: 424
ISBN-13: 978-0-19-829221-0
Categories: Books > Humanities > History > History of specific subjects > General
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > Tobacco industry
Books > History > History of specific subjects > General
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LSN: 0-19-829221-X
Barcode: 9780198292210

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