The first comprehensive history of Bright Leaf tobacco culture of
any state to appear in fifty years, Long Green: The Rise and Fall
of Tobacco in South Carolina explores the advances and retreats of
tobacco's influence in South Carolina from its beginnings in the
colonial period to its heydey at the turn of the century, the
impact of the Depression, the New Deal, World War II, and on to
present-day controversies about health risks due to smoking.
The book describes Pee Dee farmers' struggles against large
manufacturers and attempts at industry reforms and covers the
Tri-State Cooperative of the 1920s and the Hoover administration
Federal Farm Bureau's program for tobacco that forged a lasting and
successful partnership between tobacco growers and the U.S.
government. The technological revolutions of the post-World War II
era and subsequent tobacco economy hardships due to increasingly
negative public perception of tobacco use are also highlighted. The
book details the roles and motives of key individuals in the
development of tobacco culture, including firsthand experiences as
related by older farmers and warehousemen, and offers informed
speculations on the future of tobacco culture. Long Green allows
readers to better understand the full significance of this cash
crop in the history and economy of South Carolina and the American
South.
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