It is my goal and objective to provide you with some simple, proven and effective ideas that will help you and your team develop a stronger and more profitable business. From the early chapters that will help you create effective goals for you and your team to the later chapters that will help you to create realistic and dynamic marketing programs to take your business to the next level. As you follow the book and read the principles, remember it does not matter what industry nor type of business you operate (I've been part of many). What matters is that you grasp the heart of the principles, the underlying lessons and strategies, that can help grow any operation in any category of business imaginable. The best time to start is NOW, not tomorrow, not next week or next year. The number one reason that you will not succeed is because you fail to execute. We often coach and remind our clients to "Do What You Know and Not What You Feel." This simply means develop your plan and then work your plan. Each chapter and each idea will provide you with several tactics that will help you to implement and execute immediately.