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The world of business is changing—fast. The prevailing model for creating wealth—which has its roots in the industrial revolution and which dominated the last century—no longer applies. Natural Capitalism introduces an alternative, a new paradigm. Praised by business and political leaders as well as economists and environmentalists around the globe, this groundbreaking book reveals how tomorrow's most successful global businesses will draw profit from their own environmental responsibility.
Believe in climate change. Or don't. "It doesn't matter. "But
you'd better understand this: the best route to rebuilding our
economy, our cities, and our job markets, as well as assuring
national security, is doing precisely what you would do if you were
scared to death about climate change. Whether you're the head of a
household or the CEO of a multinational corporation, embracing
efficiency, innovation, renewables, carbon markets, and new
technologies is the smartest decision you can make. It is the most
profitable, too. And, oh yes, you'll help save the planet.
In "Climate Capitalism," L. Hunter Lovins, the coauthor of the
bestselling "Natural Capitalism," and the sustainability expert Dr.
Boyd Cohen prove that the future of capitalism in a
recession-riddled, carbon-constrained world will be built on
innovations that cutting-edge leaders are bringing to the market
today. These companies are creating jobs and driving
innovation.
On its first publication 10 years ago, Natural Capitalism rocked
the world of business with its innovative new approach - an
approach that fused ecological integrity with business acumen using
the radical concept of natural capitalism. This 10th-anniversary
edition features a new Introduction by Amory B. Lovins and Paul
Hawken which updates the story to include the successes of the last
decade. It clearly sets out the path that we must now take to
ensure the future prosperity of our civilisation and our planet.
Things that are good for the planet are also good for business.
Numerous studies from the likes of the Economist Intelligence Unit,
Harvard, MIT Sloan, and others indicate that organizations that
commit to goals of zero waste, zero harmful emissions, and zero use
of nonrenewable resources clearly outperform their competition.Like
lean thinking, greening your business is not just a nice to have ;
at least not anymore. It is now a key economic driver for many
forward looking firms. This book is packed with case studies and
examples that illustrate how leading firms use lean and green as
simultaneous sources of inspiration in various sectors of industry
- from automotive and retail to textile and brewing. Take Toyota as
an example, the holy grail of economic efficiency for decades. This
book, shows that Toyota tops the green chart too, describing Toyota
s notion of Monozukuri: sustainable manufacturing.Creating a Lean
and Green Business System: Techniques for Improving Profits and
Sustainability offers opportunities for innovation that can
simultaneously reduce dependence on natural resources and enhance
global prosperity. It explores less understood aspects of lean and
green discussing their evolution independently as well as the
opportunities that exist in their integration, highlighting the
importance of a cultural shift across the whole company.Outlining a
systematic way to eliminate harmful waste while generating green
value, the book explains how to: Become economically successful and
environmentally sustainable by adopting the lean and green business
system model Adopt a systematic approach to become lean and green,
and develop your own roadmap to success Use the cutting edge tools,
techniques, and methodologies developed by the authors Translate
the techniques and culture that underpin lean into environmental
improvements Creating a Lean and Green Business System:
The blueprint for an inspiring regenerative economy that avoids
collapse and works for people and the planet. Humanity is in a race
with catastrophe. Is the future one of global warming, 65 million
migrants fleeing failed states, soaring inequality, and grid-locked
politics? Or one of empowered entrepreneurs and innovators working
towards social change, leveling the playing field, and building a
world that works for everyone? While the specter of collapse looms
large, A Finer Future demonstrates that humanity has a chance -
just - to thread the needle of sustainability and build a
regenerative economy through a powerful combination of enlightened
entrepreneurialism, regenerative economy, technology, and
innovative policy. The authors - world leaders in business,
economics, and sustainability - gather the environmental economics
evidence, outline the principles of a regenerative economy, and
detail a policy roadmap to achieving it, including: Transforming
finance and corporations Reimagining energy, agriculture,
ecosystems, and the nature of how we work Enhancing human
well-being Delivering a world that respects ecosystems and human
community. Charting the course to a regenerative economy is the
most important work facing humanity and A Finer Future provides the
essential blueprint for business leaders, entrepreneurs,
environmentalists, politicians, policymakers, and others working to
create a world that works for people and the planet. AWARDS SILVER
| 2020 Eric Zencey Prize SILVER | 2018 Nautilus Book Awards:
Ecology & Environment BRONZE | 2018 Foreword INDIES: Business
& Economics
On its first publication 10 years ago, Natural Capitalism rocked
the world of business with its innovative new approach - an
approach that fused ecological integrity with business acumen using
the radical concept of natural capitalism. This 10th-anniversary
edition features a new Introduction by Amory B. Lovins and Paul
Hawken which updates the story to include the successes of the last
decade. It clearly sets out the path that we must now take to
ensure the future prosperity of our civilisation and our planet.
Things that are good for the planet are also good for business.
Numerous studies from the likes of the Economist Intelligence Unit,
Harvard, MIT Sloan, and others indicate that organizations that
commit to goals of zero waste, zero harmful emissions, and zero use
of nonrenewable resources clearly outperform their competition.
Like lean thinking, greening your business is not just a 'nice to
have'; at least not anymore. It is now a key economic driver for
many forward looking firms. This book is packed with case studies
and examples that illustrate how leading firms use lean and green
as simultaneous sources of inspiration in various sectors of
industry - from automotive and retail to textile and brewing. Take
Toyota as an example, the holy grail of economic efficiency for
decades. This book, shows that Toyota tops the green chart too,
describing Toyota's notion of Monozukuri: sustainable
manufacturing. Creating a Lean and Green Business System:
Techniques for Improving Profits and Sustainability offers
opportunities for innovation that can simultaneously reduce
dependence on natural resources and enhance global prosperity. It
explores less understood aspects of lean and green - discussing
their evolution independently as well as the opportunities that
exist in their integration, highlighting the importance of a
cultural shift across the whole company. Outlining a systematic way
to eliminate harmful waste while generating green value, the book
explains how to: Become economically successful and environmentally
sustainable by adopting the lean and green business system model
Adopt a systematic approach to become lean and green, and develop
your own roadmap to success Use the cutting edge tools, techniques,
and methodologies developed by the authors Translate the techniques
and culture that underpin lean into environmental improvements
Creating a Lean and Green Business System: Techniques for Improving
Profits and Sustainability supplies a new way of thinking that will
allow you to boost improvement efforts and create a positively
charged work environment - while contributing to the long-term
well-being of the environment.
"Let your social and environmental conscience be your guide" can be
a successful and durable strategy for a firm. This is the first
book to explain how following a vision for the earth and for
society can be a powerful route to profits for small and medium
sized companies. Companies on a Mission explains that
mission-driven companies appreciate and leverage traditional
strategic principles-with a twist-to win in the marketplace. By
clearly and pragmatically laying out this argument, author Michael
V. Russo crystallizes for enlightened businesses what Michael
Porter made clear for mainstream firms years ago. The book shows
that a mission-driven approach creates significant barriers to
imitation by larger, established rivals. Mission-driven firms build
their brands on authenticity. Only you are you. And, authenticity
builds customer loyalty. Later in the book, Russo moves beyond the
firm level to look at these companies in context. He finds, for
instance, that just as specific industries often develop in
geographic clusters, mission-driven companies also aggregate. But,
they put down roots where other businesses are pursuing
complementary goals. Portland and the Bay Area are two such
hotbeds. This allows for cooperation, as opposed to breeding stiff
competition. The rise to prominence of mission-driven companies
like Patagonia, Seventh Generation, Kettle Foods, and Calvert Group
is undoubtedly the result of powerful trends in consumer markets,
including the rise of conscious consumerism, the transparency
movement, and fallout from global competition. Most books that
address social and environmental issues are focused on large
corporations, crafted as autobiographies by CEOs, or written as
moral calls to action without regard for the bottom line. Companies
on a Mission both chronicles a movement and provides grounded
guidance to entrepreneurs and managers who wish to join the wave.
For these readers, this book is a one-of-a-kind bible.
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