This book is aimed squarely at the Independent Software Vendor (ISV) who is considering Force.com as a route to market their software offerings. Alternatively you could be part of a corporate IT department looking to deliver solutions more quickly for your business users. You have many of the same issues as the ISV, but from a slightly different perspective. This book is intended to be a catalyst for action aimed at a range of people inside and outside your organization

Success in improving performance requires the right mix of focus on people, process, and technology. This book emphasizes the central role of people in this respect. The book reminds us that this idea is not new - but it's an important one that merits reinforcement. There are some other ideas in this book that are also not new, yet are seldom practiced. These include; viewing the business from the "outside-in" or the customer's point of view, remembering that the single most important objective of process improvement and management is to improve organizational performance, and that the central role of technology is to enable operational performance.