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This is the statistical story of almost twenty years in the late
twentieth century of solid gig-going; a life spent listening and
interacting to live music, the story made human by anecdotes
arising from the gigs. This epoch includes the most thrilling of
musical times, the post-punk era of 1978 to mid 1980s - a period of
energy, adventure, originality and innovation, coupled with a
growing political/social awareness. The protagonist, however, did
so much more besides during these near twenty years, and brief
snippets of other events in his life are inserted accordingly. 2011
finds him still happily pursuing this path through life!
Now in its third edition, this core textbook for advanced
undergraduate, graduate, and postgraduate students combines
analytical rigour and managerial insight on the functioning and
strategy of large multinational enterprises (MNEs). Verbeke and Lee
develop an original conceptual model that supports student learning
by providing an integrated perspective, rooted in theory and
practice. The discussion also includes unique commentaries on
seventy-four seminal articles published in the Harvard Business
Review, the Sloan Management Review, and the California Management
Review over the past four decades, demonstrating how the key
insights can be applied to real businesses engaged in international
expansion programmes, especially as they venture into high-distance
markets. This third edition has been thoroughly updated and
features new sections on multinational entrepreneurship, strategic
challenges in the new economy, and international business strategy
during globally disruptive events, including the COVID-19 pandemic.
Students will benefit from updated case studies, improved learning
features, and a wide range of online resources.
Now in its third edition, this core textbook for advanced
undergraduate, graduate, and postgraduate students combines
analytical rigour and managerial insight on the functioning and
strategy of large multinational enterprises (MNEs). Verbeke and Lee
develop an original conceptual model that supports student learning
by providing an integrated perspective, rooted in theory and
practice. The discussion also includes unique commentaries on
seventy-four seminal articles published in the Harvard Business
Review, the Sloan Management Review, and the California Management
Review over the past four decades, demonstrating how the key
insights can be applied to real businesses engaged in international
expansion programmes, especially as they venture into high-distance
markets. This third edition has been thoroughly updated and
features new sections on multinational entrepreneurship, strategic
challenges in the new economy, and international business strategy
during globally disruptive events, including the COVID-19 pandemic.
Students will benefit from updated case studies, improved learning
features, and a wide range of online resources.
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