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International Public Relations: Perspectives from deeply divided
societies is positioned at the intersection of public relations
(PR) practice with socio-political environments in divided,
conflict and post-conflict societies. While most studies of PR
focus on the activity as it is practiced within stable democratic
societies, this book explores perspectives from contexts that have
tended to be marginalized or uncharted. Presenting research from a
diverse range of societies still deeply divided along racial,
ethnic, religious or linguistic lines, this collection engages with
a variety of questions including how PR practice in these societies
may contribute to our understanding of PR theory building.
Importantly, it highlights the role of communication strategies for
actors that still deploy political violence to achieve their goals,
as well as those that use it in building peace, resolving conflict,
and assisting in the development of civil society. Featuring a
uniquely wide range of original empirical research, including
studies from Israel/Palestine, Mozambique, Northern Ireland, former
Yugoslavia, former Czechoslovakia, Spain, Malaysia and Turkey, this
groundbreaking book will be of interest not only to scholars of
public relations, but also political communication, international
relations, and peace and conflict studies. With a Foreword by
Krishnamurthy Sriramesh, Editor of The Global Public Relations
Handbook
Public Relations, Society and the Generative Power of History
examines how histories are used to explore how the past is
constructed from the present, how the present is always historical,
and how both past and present can power imagined futures. Divided
into three distinct parts, the book uses historical inquiry as a
springboard for engaging with interdisciplinary, critical and
complex issues in the past and present. Part I examines the history
of corporate PR, the centrality of the corporation in PR
scholarship and the possibility of resisting corporate hegemony
through PR efforts. The theme of Part II is 'Historicising gender,
ethnicity and diversity in PR work,' focusing on how gendered and
racialised identities have been constructed and resisted both
within the profession and through the result of its work. Part III
engages with 'Histories of public relations in the political
sphere,' bringing together work on the different ways in which
public relations has evolved in changing political contexts, both
formally as a function within political institutions and in the
context of contributions to broader narratives of nationalism and
identity. Featuring contributions from leading academics, this book
challenges traditional PR historiography and contests the 'lessons'
derived from existing literature to address the implications of key
areas of critically engaged PR theory. This volume is a valuable
teaching resource for upper-level undergraduates and postgraduates
studying public relations, strategic communications, political
communication and organisational communication.
International Public Relations: Perspectives from deeply divided
societies is positioned at the intersection of public relations
(PR) practice with socio-political environments in divided,
conflict and post-conflict societies. While most studies of PR
focus on the activity as it is practiced within stable democratic
societies, this book explores perspectives from contexts that have
tended to be marginalized or uncharted. Presenting research from a
diverse range of societies still deeply divided along racial,
ethnic, religious or linguistic lines, this collection engages with
a variety of questions including how PR practice in these societies
may contribute to our understanding of PR theory building.
Importantly, it highlights the role of communication strategies for
actors that still deploy political violence to achieve their goals,
as well as those that use it in building peace, resolving conflict,
and assisting in the development of civil society. Featuring a
uniquely wide range of original empirical research, including
studies from Israel/Palestine, Mozambique, Northern Ireland, former
Yugoslavia, former Czechoslovakia, Spain, Malaysia and Turkey, this
groundbreaking book will be of interest not only to scholars of
public relations, but also political communication, international
relations, and peace and conflict studies. With a Foreword by
Krishnamurthy Sriramesh, Editor of The Global Public Relations
Handbook
Public Relations, Society and the Generative Power of History
examines how histories are used to explore how the past is
constructed from the present, how the present is always historical,
and how both past and present can power imagined futures. Divided
into three distinct parts, the book uses historical inquiry as a
springboard for engaging with interdisciplinary, critical and
complex issues in the past and present. Part I examines the history
of corporate PR, the centrality of the corporation in PR
scholarship and the possibility of resisting corporate hegemony
through PR efforts. The theme of Part II is 'Historicising gender,
ethnicity and diversity in PR work,' focusing on how gendered and
racialised identities have been constructed and resisted both
within the profession and through the result of its work. Part III
engages with 'Histories of public relations in the political
sphere,' bringing together work on the different ways in which
public relations has evolved in changing political contexts, both
formally as a function within political institutions and in the
context of contributions to broader narratives of nationalism and
identity. Featuring contributions from leading academics, this book
challenges traditional PR historiography and contests the 'lessons'
derived from existing literature to address the implications of key
areas of critically engaged PR theory. This volume is a valuable
teaching resource for upper-level undergraduates and postgraduates
studying public relations, strategic communications, political
communication and organisational communication.
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