International Public Relations - Perspectives from deeply divided societies (Hardcover)

International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted. Presenting research from a diverse range of societies still deeply divided along racial, ethnic, religious or linguistic lines, this collection engages with a variety of questions including how PR practice in these societies may contribute to our understanding of PR theory building. Importantly, it highlights the role of communication strategies for actors that still deploy political violence to achieve their goals, as well as those that use it in building peace, resolving conflict, and assisting in the development of civil society. Featuring a uniquely wide range of original empirical research, including studies from Israel/Palestine, Mozambique, Northern Ireland, former Yugoslavia, former Czechoslovakia, Spain, Malaysia and Turkey, this groundbreaking book will be of interest not only to scholars of public relations, but also political communication, international relations, and peace and conflict studies. With a Foreword by Krishnamurthy Sriramesh, Editor of The Global Public Relations Handbook

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge New Directions in PR & Communication Research
Release date:	August 2016
First published:	2017
Editors:	Ian Somerville • Owen Hargie • Maureen Taylor • Margalit Toledano
Dimensions:	234 x 156 x 21mm (L x W x T)
Format:	Hardcover
Pages:	260
ISBN-13:	978-1-138-86013-1
Categories:	Books > Business & Economics > Business & management > International business Books > Social sciences > Politics & government > International relations > General Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	1-138-86013-1
Barcode:	9781138860131

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