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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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International Public Relations - Perspectives from deeply divided societies (Hardcover)
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International Public Relations - Perspectives from deeply divided societies (Hardcover)
Series: Routledge New Directions in PR & Communication Research
Expected to ship within 12 - 19 working days
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International Public Relations: Perspectives from deeply divided
societies is positioned at the intersection of public relations
(PR) practice with socio-political environments in divided,
conflict and post-conflict societies. While most studies of PR
focus on the activity as it is practiced within stable democratic
societies, this book explores perspectives from contexts that have
tended to be marginalized or uncharted. Presenting research from a
diverse range of societies still deeply divided along racial,
ethnic, religious or linguistic lines, this collection engages with
a variety of questions including how PR practice in these societies
may contribute to our understanding of PR theory building.
Importantly, it highlights the role of communication strategies for
actors that still deploy political violence to achieve their goals,
as well as those that use it in building peace, resolving conflict,
and assisting in the development of civil society. Featuring a
uniquely wide range of original empirical research, including
studies from Israel/Palestine, Mozambique, Northern Ireland, former
Yugoslavia, former Czechoslovakia, Spain, Malaysia and Turkey, this
groundbreaking book will be of interest not only to scholars of
public relations, but also political communication, international
relations, and peace and conflict studies. With a Foreword by
Krishnamurthy Sriramesh, Editor of The Global Public Relations
Handbook
General
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