A well thought out, fit-for-purpose data strategy is vital to modern data-driven businesses. This book is your essential guide to planning, developing and implementing such a strategy, presenting a framework which takes you from data strategy definition to successful strategy delivery and execution with support and engagement from stakeholders. Key topics include data-driven business transformation, change enablers, benefits realisation and measurement.

Ian Wallis is a lifelong rock 'n' roll enthusiast and has been writing about the music he loves for over 20 years. His first book, The Hawk, a biography of Ronnie Hawkins, was published in Canada in 1997. He is also joint promoter of the Rockers' Reunion Party held in Reading every January, and has had a hand in organising European tours for several American rock 'n' rollers. There is no more fervent supporter of live music, and he has travelled countless thousands of miles in pursuit of 'the greatest music in the world'. This is the first serious attempt to chronicle every visit to the UK by American (and Canadian!) rock 'n' roll artists, and includes full tour itineraries, support acts, show reports, TV appearances and a wealth of other information. The author's painstaking research is augmented with illustrations of dozens of original programmes, tickets, vintage ads and atmospheric live shots -- many of them rare or previously unpublished -- to provide a complete picture of this exciting and fascinating era

Ian Wallis is a writer and promoter of authentic rock'n'roll music. His previous book, "American Rock'n'Roll: The UK Tours 1956-72", was published by Music Mentor Books in 2003, since when it has become universally accepted as the first serious study of live rock'n'roll music in Britain. Now at last, "More American Rock'n'Roll: The UK Tours 1973-84" is here to continue the story and, as with the first volume, is crammed full of information about every American or Canadian rock'n'roller who visited Britain during that period. Each tour is examined in detail, with data culled from contemporary reports and eyewitness accounts. Extensive research ensures a high level of accuracy and there is a mouth-watering array of rare and unpublished photographs, show programmes, adverts, flyers and tickets to fully reflect the flavour of the time. If you love rock'n'roll, you will wish to relive memories of all those nights spent in hot, sweaty clubs amongst the honking saxes, pounding pianos and twanging guitars. It is 'the greatest music in the world' and all those wonderful memories can be found again within these pages.