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Open Tourism - Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry (Hardcover, 1st ed. 2016): Roman... Open Tourism - Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry (Hardcover, 1st ed. 2016)
Roman Egger, Igor Gula, Dominik Walcher
R5,556 Discovery Miles 55 560 Ships in 10 - 15 working days

This book examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability to the tourism industry. Methods, theories and models are discussed and examined regarding their practical applicability in tourism. The book illustrates the theoretical mechanisms and principles of Open Innovation, Crowdsourcing and Co-creation with case studies and best practices examples. In addition to the scientific target group, the book is a useful resource for managers of the entire tourism industry. First, the book presents the theoretical fundamentals and concepts in 11 specific chapters. This basis is then enriched by three parts with case studies, focusing on information, creation and provision respectively. Finally in a concluding part the editors sum up the book and give an outlook on the implications, learnings and future perspectives of open innovation, crowdsourcing and collaborative consumption in the tourism industry.

Open Tourism - Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry (Paperback, Softcover reprint of... Open Tourism - Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry (Paperback, Softcover reprint of the original 1st ed. 2016)
Roman Egger, Igor Gula, Dominik Walcher
R4,391 Discovery Miles 43 910 Ships in 18 - 22 working days

This book examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability to the tourism industry. Methods, theories and models are discussed and examined regarding their practical applicability in tourism. The book illustrates the theoretical mechanisms and principles of Open Innovation, Crowdsourcing and Co-creation with case studies and best practices examples. In addition to the scientific target group, the book is a useful resource for managers of the entire tourism industry. First, the book presents the theoretical fundamentals and concepts in 11 specific chapters. This basis is then enriched by three parts with case studies, focusing on information, creation and provision respectively. Finally in a concluding part the editors sum up the book and give an outlook on the implications, learnings and future perspectives of open innovation, crowdsourcing and collaborative consumption in the tourism industry.

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