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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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Open Tourism - Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry (Hardcover, 1st ed. 2016)
Loot Price: R5,528
Discovery Miles 55 280
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Open Tourism - Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry (Hardcover, 1st ed. 2016)
Series: Tourism on the Verge
Expected to ship within 12 - 17 working days
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This book examines the concepts of open innovation, crowdsourcing
and co-creation from a holistic point of view and analyzes them
considering their suitability to the tourism industry. Methods,
theories and models are discussed and examined regarding their
practical applicability in tourism. The book illustrates the
theoretical mechanisms and principles of Open Innovation,
Crowdsourcing and Co-creation with case studies and best practices
examples. In addition to the scientific target group, the book is a
useful resource for managers of the entire tourism industry. First,
the book presents the theoretical fundamentals and concepts in 11
specific chapters. This basis is then enriched by three parts with
case studies, focusing on information, creation and provision
respectively. Finally in a concluding part the editors sum up the
book and give an outlook on the implications, learnings and future
perspectives of open innovation, crowdsourcing and collaborative
consumption in the tourism industry.
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