- Uniquely combines sound academic theory with practical application, enabling students to develop creative and innovative practices for real-world employment. - 2nd edition has been fully updated throughout, including fresh case studies and activities, further coverage of human-centred design, crowdsourcing and collaboration platforms, and a new chapter exploring the impact of emerging technologies on creativity. - Updated online resources with access to key tools, techniques, and activities, as well as supporting video and audio material and cases, support learning and teaching.

- Uniquely combines sound academic theory with practical application, enabling students to develop creative and innovative practices for real-world employment. - 2nd edition has been fully updated throughout, including fresh case studies and activities, further coverage of human-centred design, crowdsourcing and collaboration platforms, and a new chapter exploring the impact of emerging technologies on creativity. - Updated online resources with access to key tools, techniques, and activities, as well as supporting video and audio material and cases, support learning and teaching.