In this book we have attempted to confront a number of issues that are intimately related to the theoretical basis of behavior therapy. We believe that behavior therapy is an extremely efficient procedure for the treatment of neurotic disorders; that it is based on certain principles derived from learning theory; and that it is unique in using basic scientific principles in psychology in the service of applied and practical ends. We believe that we are here dealing with much more than the advantageous use of serendipitous borrowings from nonexistent principles, the cookbook collection of precepts, methods, and working rules that happen to have lasting effects. We also believe that there is truly a general principle unde. rlying behavior therapy, rather than a varied mass of nonintegrated therapies that have little in common other than a name. These beliefs are often contes ted, but usually those who oppose them do so on the basis of misconceptions and misunderstandings that indicate a lack of knowledge of fundamental facts. It is the purpose of this book to remove these misconceptions and misunderstandings, and to bring up to date our knowledge in certain fundamental areas of learning theory, behavior therapy, and the biological foundations of per sonality and individual differences. There are three major groups of misconceptions and misunderstandings. The first of these relates to beliefs held by many psychiatrists and cognitive psychologists relating to behavior therapy."

In this book we have attempted to confront a number of issues that are intimately related to the theoretical basis of behavior therapy. We believe that behavior therapy is an extremely efficient procedure for the treatment of neurotic disorders; that it is based on certain principles derived from learning theory; and that it is unique in using basic scientific principles in psychology in the service of applied and practical ends. We believe that we are here dealing with much more than the advantageous use of serendipitous borrowings from nonexistent principles, the cookbook collection of precepts, methods, and working rules that happen to have lasting effects. We also believe that there is truly a general principle unde. rlying behavior therapy, rather than a varied mass of nonintegrated therapies that have little in common other than a name. These beliefs are often contes ted, but usually those who oppose them do so on the basis of misconceptions and misunderstandings that indicate a lack of knowledge of fundamental facts. It is the purpose of this book to remove these misconceptions and misunderstandings, and to bring up to date our knowledge in certain fundamental areas of learning theory, behavior therapy, and the biological foundations of per sonality and individual differences. There are three major groups of misconceptions and misunderstandings. The first of these relates to beliefs held by many psychiatrists and cognitive psychologists relating to behavior therapy."

A queen who begins a lengthy war with an army of allies by her side is also a mother who wants to explain her upcoming battle with cancer to her young children in this heartening and hopeful book. James and Simon are two young princes whose mother, the Queen, calls them into her throne room one day to explain that she is about to enter a war against a rebel force called breast cancer. She describes the changes that will be coming to the kingdom, such as the recruitment of a very specialized general who will lead the war effort, the acquisition of highly advanced weapons that target rebel forces, and the calling of allies called red and white blood cells who will police the kingdom and fight the numerous battles in her name. The Queen also explains how innocent lives might be lost, such as the cells that make her hair grow, but that the war is one that can be won. And although she might grow very tired from all the fighting, once the war is over her kingdom will be able to rebuild and move forward into a bright future with the princes by her side.
"Una reina que esta a punto de comenzar una guerra junto a un ejercito de aliados es ademas una madre que quiere informar a sus hijos acerca de la batalla que va a comenzar en contra del cancer en este libro alentador lleno de esperanza. Javier y Sergio son dos principes jovenes quienes son llamados al salon del trono un dia porque su madre quiere explicarles que va a ir a la guerra contra fuerzas rebeldes llamadas cancer de mama. Ella describe los cambios que ocurriran en el reino, tales como el reclutamiento de un general sumamente especializado quien estara al mando de la guerra, la adquisicion de armas sumamente avanzadas que se enfocan sobre los rebeldes y la convocacion de fuerzas aliadas llamadas globulos rojos y blancos que vigilaran el reino y lucharan en las numerosas batallas. La reina ademas explica como es posible que se pierdan vidas inocentes, como las de las celulas que hacen que el cabello crezca, pero que esta guerra es una que se puede ganar. Y aunque ella tal vez se canse mucho despues de tanta lucha, una vez termine la guerra su reino podra reedificarse y echar hacia delante con los dos principes junto a ella."

Current research estimates the number of people with Antisocial Personality Disorder as somewhere between 1 in 25 and 1 in a 100. Whether it is a coworker, a friend, a family member or a spouse, an entanglement with a sociopath can turn your world upside down. Laughter Effects: Humor and Inspiration for Victims of Sociopaths is designed to reduce the post-traumatic stress associated with exiting a relationship with a sociopath. Part inspirational, part educational and part comic book, Laughter Effects highlights more than sixty self-empowering comic images and reflections specifically created for victims of sociopaths, a visual gallery of healing words and images designed to reduce the effects of psychological abuse, and a unique set of useful resources for survivors, including professionals who specialize in the positive effects of humor. "We hope to see you laughing and celebrating life again " - Andrea I. Martin "This incredible little book not only shows readers various words and images of humor that can help with the effects of Antisocial Personality Disorder, but it also gives a guide of internet sites, organizations, books, research, and contributions from a variety of doctors (i.e., Patch Adams) and the work they do to help others. Although this is quite a small book, it holds a great deal of punch. It explores the world of the sociopath - the ever-changing chameleon - and gives the research and humor necessary to begin helping others in the world of psychopathy, sociopathy, and psychology. A remarkable look at a world that is something we would all rather not see, but should know ahead of time how to deal with." - Feathered Quill Book Reviews

Hoy en dia, cuando el concepto de calidad se emplea en multiples sectores de la sociedad, en el mundo de la empresa adquiere una importacia fundamental, pudiendo llegar a marcar la diferencia entre el exito y el fracaso de un proyecto empresarial. En este sentido, la metodologia Seis Sigma provee tecnicas estadisticas para optimizar la calidad de los productos o servicios que una empresa fabrica, reduciendo costes de produccion, tiempo y recursos en reclamaciones y devoluciones, etc. Dentro de las multiples fases de la metodologia Seis Sigma, el presente libro se centra en identificar los costes variables del proceso y en invertir, de forma optima, cierto credito disponible para conseguir el maximo incremento posible de los beneficios.