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Marketing Fur Die Generation X - So Erreichen Sie Die 16- Bis 29jahrigen (German, Paperback, 1998 ed.): Irmela Mienert Marketing Fur Die Generation X - So Erreichen Sie Die 16- Bis 29jahrigen (German, Paperback, 1998 ed.)
Irmela Mienert; Klaus Scherer
R1,064 Discovery Miles 10 640
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Die 16- bis 29jahrigen - die "Generation X" - sind kaufkraftig und konsumfreudig, jedoch sprunghaft in ihrem Kaufverhalten und selbst fur Marktfuhrer wenig berechenbar. Die beiden Experten fur Jugendmarketing erlautern die wichtigsten Marketing-Strategien, mit denen Unternehmen die Generation X gezielt erreichen konnen. Mit konkreten Empfehlungen fur Unternehmen, Organisationen und Werbeagenturen."

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