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Marketing Fur Die Generation X - So Erreichen Sie Die 16- Bis 29jahrigen (German, Paperback, 1998 ed.) Loot Price: R1,126
Discovery Miles 11 260
Repayment Terms: R106 pm x 12*
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Marketing Fur Die Generation X - So Erreichen Sie Die 16- Bis 29jahrigen (German, Paperback, 1998 ed.): Irmela Mienert

Marketing Fur Die Generation X - So Erreichen Sie Die 16- Bis 29jahrigen (German, Paperback, 1998 ed.)

Irmela Mienert; Klaus Scherer

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Loot Price R1,126 Discovery Miles 11 260 | Repayment Terms: R106 pm x 12*

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Die 16- bis 29jahrigen - die "Generation X" - sind kaufkraftig und konsumfreudig, jedoch sprunghaft in ihrem Kaufverhalten und selbst fur Marktfuhrer wenig berechenbar. Die beiden Experten fur Jugendmarketing erlautern die wichtigsten Marketing-Strategien, mit denen Unternehmen die Generation X gezielt erreichen konnen. Mit konkreten Empfehlungen fur Unternehmen, Organisationen und Werbeagenturen."

General

Imprint: Gabler Verlag
Country of origin: United Kingdom
Release date: November 2013
First published: November 2013
As told to: Irmela Mienert
Authors: Klaus Scherer
Dimensions: 216 x 140 x 10mm (L x W x T)
Format: Paperback - Trade
Pages: 184
Edition: 1998 ed.
ISBN-13: 978-3-663-05834-2
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
LSN: 3-663-05834-4
Barcode: 9783663058342

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