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This book discusses the current trends in luxury and jewelry and
presents how to make these sustainable for a better future. In the
age of sustainability, we increasingly see how designers and
consumers begin to think beyond a product's look&feel and
operation, and are especially concerned about what has happened
during its manufacturing process and what will happen once its
useful life comes to an end. Today, consumers value that every
industrial product and process should be sustainable, beneficial
for the people, the economy and the planet, and so is the case for
jewelry.
This book discusses the current trends in luxury and jewelry and
presents how to make these sustainable for a better future. In the
age of sustainability, we increasingly see how designers and
consumers begin to think beyond a product's look&feel and
operation, and are especially concerned about what has happened
during its manufacturing process and what will happen once its
useful life comes to an end. Today, consumers value that every
industrial product and process should be sustainable, beneficial
for the people, the economy and the planet, and so is the case for
jewelry.
This book explores the intricate relationship between luxury and
craftsmanship, using brand-based case studies and consumer behavior
to do so. In addition to revealing how the artification of luxury
affects consumer behavior with branding and traditions, it
discusses how sustainable luxury could not only offer a vehicle for
more respect for the environment and social development, but could
also be a metaphor for the cultures, art traditions, and
innovations of various nationalities, continuing the legacy of
local craftsmanship.
This book explores the intricate relationship between luxury and
craftsmanship, using brand-based case studies and consumer behavior
to do so. In addition to revealing how the artification of luxury
affects consumer behavior with branding and traditions, it
discusses how sustainable luxury could not only offer a vehicle for
more respect for the environment and social development, but could
also be a metaphor for the cultures, art traditions, and
innovations of various nationalities, continuing the legacy of
local craftsmanship.
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