This book explores the intricate relationship between luxury and
craftsmanship, using brand-based case studies and consumer behavior
to do so. In addition to revealing how the artification of luxury
affects consumer behavior with branding and traditions, it
discusses how sustainable luxury could not only offer a vehicle for
more respect for the environment and social development, but could
also be a metaphor for the cultures, art traditions, and
innovations of various nationalities, continuing the legacy of
local craftsmanship.
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