Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions--and many more--using their decade of experience in Web analytics.

This volume focuses on the breakdown in sustainability?the capacity of the planet to provide quality of life now and in the future?that is signaled by disaster. The authors bring to light why land use and sustainability have been ignored in devising public policies to deal with natural hazards. They lay out a vision of sustainability, concrete suggestions for policy reform, and procedures for planning. The book chronicles the long evolution of land-use planning and identifies key components of sustainable planning for hazards. Stressing the importance of balance in land use, the authors offer principles and specific reforms for achieving their visions of sustainability. Table of Contents Front Matter 1 Natural Hazards and Land Use: An Introduction Part One: The Choices of the Past 2 Planning and Land Use Adjustments in Historical Perspective 3 Governing Land Use in Hazardous Areas with a Patchwork System Part Two: The Land Use Planning Alternative 4 Integrating Hazard Mitigation and Local Land Use Planning 5 Hazard Assessment: The Factual Basis for Planning and Mitigation 6 Managing Land Use to Build Resilience 7 The Third Sector: Evolving Partnerships in Hazard Mitigation Part Three: Looking to the Future 8 The Vision of Sustainable Communities 9 Policies for Sustainable Land Use Appendix: Annotated Bibliography of Selected Research Bibliography Index