Actionable Web Analytics - Using Data To Make Smart Business Decisions (Paperback)

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions--and many more--using their decade of experience in Web analytics.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	May 2007
First published:	May 2007
Authors:	J Burby
Dimensions:	234 x 188 x 16mm (L x W x T)
Format:	Paperback
Pages:	256
ISBN-13:	978-0-470-12474-1
Categories:	Books > Computing & IT > Internet > General Books > Computing & IT > Applications of computing > Databases > Data capture & analysis Books > Business & Economics > Business & management > Management & management techniques > Management decision making > General
LSN:	0-470-12474-1
Barcode:	9780470124741

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