Knowing everything you can about each click to your Web site can
help you make strategic decisions regarding your business. This
book is about the why, not just the how, of web analytics and the
rules for developing a "culture of analysis" inside your
organization. Why you should collect various types of data. Why you
need a strategy. Why it must remain flexible. Why your data must
generate meaningful action. The authors answer these critical
questions--and many more--using their decade of experience in Web
analytics.
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