One Word - The Power of Simplicity in a Complex Business World (Paperback)

One Word reveals the transformative power of discovering and embedding your organisation’s true purpose – captured in a single word.

In this thought-provoking and practical guide, based on the author's doctoral research and business experience of growing South Africa’s most successful advertising and communication group, Joe Public, you will uncover a clear framework for translating corporate
purpose into lived organisational culture.

Drawing on years of academic insight and decades of real-world application, this book bridges the gap between aspiration and action – showing leaders how to craft sustainable success rooted in meaning.

Whether you’re a CEO, entrepreneur, or change-maker, One Word challenges you to go beyond mission statements and marketing slogans – to find the authentic essence that inspires people, drives performance, and builds enduring value.

General

Imprint:	Tafelberg
Release date:	16 March 2026
Authors:	Pepe Marais
Format:	Paperback
Pages:	196
ISBN-13:	978-0-624-09443-2
Categories:	Books > Business & Economics > Business & management > General Promotions Books > Local Author Showcase > Business Books > Promotion > Pre-Orders > Business
LSN:	0-624-09443-X
Barcode:	9780624094432

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