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This analysis of the rhetoric of nine successfully persuasive
politicians explains how their use of language created credible and
consistent stories about themselves and the social world they
inhabit. It explores their use of metaphors, their myths, and how
language analysis helps us to understand how politicians are able
to persuade.
Each chapter of this book analyzes the rhetoric of speeches by
major American and British politicians to show how metaphor is used
to create political myths of monsters, villains and heroic leaders.
Metaphors are shown to interact with other figures of speech to
communicate subliminal meanings by drawing on the unconscious
emotional association of words. An innovative study for students
and researchers in discourse analysis, political communication,
journalism and media studies.
This book presents an investigation of the influence
of gender, social class, age and illness type in the language of
people talking about their experiences of illness. It shows
evidence of both conformity with and resistance to gender
stereotypes.
The language of persuasion looks both outwards and inwards:
politicians promise a better future based on an evaluation of the
current external reality, but they communicate this vision by
activating deep-seated ideas, values and feelings that are hidden
within the audience. This fully updated second edition analyses the
rhetoric of three additional politicians - Barack Obama, Ronald
Reagan and Enoch Powell - as well as revised accounts of the
original six politicians to produce a comprehensive study of some
renowned exponents of persuasion. It also contains a new chapter on
the role of metaphor in political communication. Successful
politicians are those who have credible stories to tell, who can
involve us with the drama of the present by explaining what is
right and wrong and who convince us that they are better than their
opponents. This book explains how their use of metaphors and myths
create credible and consistent stories that help us to understand
the rhetorical means through which persuasion occurs.
Each chapter of this book analyzes the rhetoric of speeches by
major British or American politicians and shows how metaphor is
used systematically to create political myths of monsters, villains
and heroic leaders. Metaphors are shown to interact with other
figures of speech to communicate subliminal meanings by drawing on
the unconscious emotional association of words. This book is an
innovative study of interest to students and researchers in
discourse analysis, political communication, journalism and media
studies.
An investigation of the influence of gender, social class, age and
illness type in the language of people talking about their
experiences of illness. It shows evidence of both conformity with
and resistance to gender stereotypes.
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