What is the role off marketing in the business? How is value created in the marketing process? How can I develop a marketing plan? How do I conduct market research? Is the internet the best way to help me market my product or service, or are a multichannel approach the best solution as a distribution channel option?

This completely updated sixth edition of Introduction to marketing that started out in 1998 comprises twelve chapters that focuses on recent developments in the South African marketing environment. The business setting has changed drastically in the Post-Covid-19 environment. These changes are reflected in all the chapters of the textbook.

Of special interest are the new chapters that were introduced on sustainability, social responsibility and ethical decision-making in marketing, developing the marketing plan and how marketing is dealing with changes brought by Industry 4.0.

How does psychological theory help you to understand, shape and influence work behaviour and relationships? How does workplace learning take place? How do you assess workplace values and attitudes? Introduction to Work Psychology 3e features the practical application of theory using relevant workplace examples. The textbook examines industrial and organisational psychology within the context of the South African business environment. Its strength lies in a sound balance between the discussion of psychology, industrial psychology and human resource management. The content is written in an accessible, academic style, with a focus on African perspectives, examples and indigenous knowledge systems. Each chapter includes learning objectives; boxed features that illustrate the theory within each chapter; self-assessment tasks for students to measure their progress, and a summary and reflection section that highlights the implications of the theory in practice. Introduction to Work Psychology 3e is suitable for first-year students of industrial psychology at universities, and first-year students of personnel management at universities of technology. The textbook is also very accessible and suitable for service courses, for example nursing.