Introduction to Business Management is a market-leading textbook which is used widely at both universities and universities of technology.

It is an introductory level text which provides a contextual framework of the business environment and topical themes before delving into the management functions in more detail. It also offers a broad overview of the main principles of the business functions, namely operations management, human resource management, marketing management, financial management and purchasing and supply chain management.

The new edition takes into account the changed business environment, including the advances in technology, the impact of Covid, the changing nature of work, the emphasis on sustainable development, and updated legislation. In particular, the chapters on entrepreneurship, the business environment, planning, leading, human resource management, and purchasing and supply management have been updated to reflect the current business world.

What makes the Platinum Business studies grade 12 course unique? Bright, full-colour mind-maps and graphics that are detailed, easy to understand and enhance learning; lots of varied activities aimed at different cognitive levels to consolidate learners' knowledge; the material promotes appreciation of inclusivity and indigenous knowledge, using examples of South African businesses; the study timetable and examination writing tips in chapter 16 and 17 will prepare learners for writing their final exam at the end of grade 12. Platinum - simply superior: Superior CAPS coverage and written by expert authors; superior illustrations and activities to improve results and motivate learners; superior teacher support to save time and make teaching easy, including photocopiable worksheets; superior quality = exam success!

What makes the Platinum business studies grade 12 course unique? Bright, full-colour mind-maps and graphics that are detailed, easy to understand and enhance learning; lots of varied activities aimed at different cognitive levels to consolidate learners' knowledge; the material promotes appreciation of inclusivity and indigenous knowledge, using examples of South African businesses; the study timetable and examination writing tips in chapter 16 and 17 will prepare learners for writing their final exam at the end of grade 12. Platinum - simply superior: Superior CAPS coverage and written by expert authors; superior illustrations and activities to improve results and motivate learners; superior teacher support to save time and make teaching easy, including photocopiable worksheets. Superior quality = exam success!

This book contains multiple-choice questions to be used alongside Introduction to Business Management seventh and eighth editions. Introductory-level Business Management students will find this book useful in their understanding of the subject and preparing them for multiple-choice examinations.

What is marketing? How is value created in the marketing process? How do I develop a marketing plan? How do I conduct market research? Is the Internet the best way for me to market my product or service, or is it a complementary distribution channel?

Introduction to Marketing 5e answers these and many other topical questions. This completely updated fi fth edition focuses on Consumer Behaviour, Market Segmentation, Target and Positioning, Integrated Marketing, Marketing, Internet Marketing and Services Marketing – information that is essential to any academic or professional working in the area of marketing.