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Introduction To Marketing (Paperback, 5th ed) Loot Price: R449
Discovery Miles 4 490

Introduction To Marketing (Paperback, 5th ed)

J. Strydom

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Loot Price R449 Discovery Miles 4 490

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What is marketing? How is value created in the marketing process? How do I develop a marketing plan? How do I conduct market research? Is the Internet the best way for me to market my product or service, or is it a complementary distribution channel?

Introduction to Marketing 5e answers these and many other topical questions. This completely updated fi fth edition focuses on Consumer Behaviour, Market Segmentation, Target and Positioning, Integrated Marketing, Marketing, Internet Marketing and Services Marketing – information that is essential to any academic or professional working in the area of marketing.

General

Imprint: Juta Academic
Country of origin: South Africa
Release date: 2015
Authors: J. Strydom
Dimensions: 245 x 168 x 21mm (L x W x T)
Format: Paperback
Pages: 341
Edition: 5th ed
ISBN-13: 978-1-4851-0274-8
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business & Economics
Books > Academic & Education > Varsity Textbooks > Economics
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > UNISA > Business & Economics
Books > Academic & Education > UNISA > Economics
Books > Academic & Education > UNISA > Marketing
LSN: 1-4851-0274-X
Barcode: 9781485102748
Course Code: CCIM02T • PMMR02C • PMMR01B

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