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This book, originally published in 1975, is an attempt to bridge
the gap between economic theory and business practice by relating
the tools of economic analysis to the decision making process
itself. It is written from a decision making systems analysis
viewpoint. This approach enables the reader to perceive the
integrative nature of the subject matter in relation to the
functioning of the business enterprise. Although the unifying theme
of 'decision making' is at the heart of the book, where necessary
some of the theoretical underpinnings of traditional neo-classical
theory of the firm are covered.
Originally published in 1978. The type of firm focused upon in this
study is the large manager-controlled business organisation,
although the analysis is not restricted to this kind of entity, as
firms of all shapes and sizes are finding it increasingly necessary
to plan, particularly in environments characterised by rapid
innovation and technological change. After an initial survey of
various growth theories, the book analyses the vehicles of growth
as well as the constraints, so that the process of growth is seen
in the context of corporate planning and also within the context of
planning in the economy as a whole. Some of the more important
contributions to the economic theory of business behaviour are
brought together and the implications of these works for
micro-economic theory and managerial economics are determined.
Particular emphasis is placed upon Marris's growth model, and the
theme of balanced growth - through the analysis of the
diversification and financial aspects of planning - is developed.
The planning process is also discussed within the public sector and
selected case studies of local authority defence and health
planning are examined.
Originally published in 1978. The type of firm focused upon in this
study is the large manager-controlled business organisation,
although the analysis is not restricted to this kind of entity, as
firms of all shapes and sizes are finding it increasingly necessary
to plan, particularly in environments characterised by rapid
innovation and technological change. After an initial survey of
various growth theories, the book analyses the vehicles of growth
as well as the constraints, so that the process of growth is seen
in the context of corporate planning and also within the context of
planning in the economy as a whole. Some of the more important
contributions to the economic theory of business behaviour are
brought together and the implications of these works for
micro-economic theory and managerial economics are determined.
Particular emphasis is placed upon Marris's growth model, and the
theme of balanced growth - through the analysis of the
diversification and financial aspects of planning - is developed.
The planning process is also discussed within the public sector and
selected case studies of local authority defence and health
planning are examined.
This book, originally published in 1975, is an attempt to bridge
the gap between economic theory and business practice by relating
the tools of economic analysis to the decision making process
itself. It is written from a decision making systems analysis
viewpoint. This approach enables the reader to perceive the
integrative nature of the subject matter in relation to the
functioning of the business enterprise. Although the unifying theme
of 'decision making' is at the heart of the book, where necessary
some of the theoretical underpinnings of traditional neo-classical
theory of the firm are covered.
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