This book, originally published in 1975, is an attempt to bridge
the gap between economic theory and business practice by relating
the tools of economic analysis to the decision making process
itself. It is written from a decision making systems analysis
viewpoint. This approach enables the reader to perceive the
integrative nature of the subject matter in relation to the
functioning of the business enterprise. Although the unifying theme
of 'decision making' is at the heart of the book, where necessary
some of the theoretical underpinnings of traditional neo-classical
theory of the firm are covered.
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