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This book, based on extensive original research, traces the
development of the consumer interest . It examines the impact the
consumer interest has in various spheres and considers the reonses
of these spheres. It points out the ways in which consumer
interests are represented in different countries, particularly the
significant difference between North America and Europe.
This book guides in the advocacy process, as well as in courses in
consumer behaviour, political science and law. It defines the
consumer interest in many dimensions in order to be able to
evaluate the effects of agricultural marketing board regulatory
activity on consumers.
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