0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R500 - R1,000 (1)
  • R10,000+ (1)
  • -
Status
Brand

Showing 1 - 2 of 2 matches in All Departments

Competitiveness and Tourism (Hardcover): Geoffrey I Crouch, J.R. Brent Ritchie Competitiveness and Tourism (Hardcover)
Geoffrey I Crouch, J.R. Brent Ritchie
R14,268 Discovery Miles 142 680 Ships in 12 - 17 working days

Competitiveness and Tourism brings together the key scholarly articles which discuss the challenges of managing, maintaining and enhancing competitive tourism destinations. This authoritative title of articles covers service sector competition; conceptual models of tourism competitiveness; the measurement and modeling of tourism competitiveness; organizing, planning and management issues; tourism marketing; price competitiveness and demand elasticity; sustainability issues and case studies of tourism competitiveness from around the world.

The Tourism and Leisure Experience - Consumer and Managerial Perspectives (Paperback): Michael Morgan, Peter Lugosi, J.R. Brent... The Tourism and Leisure Experience - Consumer and Managerial Perspectives (Paperback)
Michael Morgan, Peter Lugosi, J.R. Brent Ritchie
R876 R830 Discovery Miles 8 300 Save R46 (5%) Ships in 12 - 17 working days

People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
First Aid Dressing No 3
R10 R1 Discovery Miles 10
Elecstor E27 7W Rechargeable LED Bulb…
R69 Discovery Miles 690
Spectra S1 Double Rechargeable Breast…
 (46)
R3,799 Discovery Miles 37 990
Wagworld Pet Blankie (Blue) - X Large…
R309 R129 Discovery Miles 1 290
Goldair USB Fan (Black | 15cm)
R150 Discovery Miles 1 500
Ultra Link UL-TMN3978 Tilting Wall…
R239 R224 Discovery Miles 2 240
Terminator 6: Dark Fate
Linda Hamilton, Arnold Schwarzenegger Blu-ray disc  (1)
R76 Discovery Miles 760
Bostik Glue Stick (40g)
R52 Discovery Miles 520
Higher
Michael Buble CD  (1)
R138 Discovery Miles 1 380
Multi Colour Animal Print Neckerchief
R119 Discovery Miles 1 190

 

Partners