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The Tourism and Leisure Experience - Consumer and Managerial Perspectives (Paperback)
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The Tourism and Leisure Experience - Consumer and Managerial Perspectives (Paperback)
Series: Aspects of Tourism
Expected to ship within 12 - 17 working days
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People do not buy products, or even services; they purchase the
total experience that the product or service provides. Experience
management is seen as the way to remain competitive in markets
where globalisation and technology have turned products and
services into commodities. This book draws together academic and
practitioner insights into the consumer experience by combining the
perspectives of the tourist consumer with that of experience
managers, supported by examples from tourism, leisure, hospitality,
sport and event contexts. With contributions from established and
emerging international scholars, it is organised into three
sections: understanding experiences, researching experiences and
managing experiences. It aims to provide students, researchers and
managers with a stimulating overview of the current research and
managerial issues in the field and as well as a resource to guide
their further reading.
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