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Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries

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The Tourism and Leisure Experience - Consumer and Managerial Perspectives (Paperback) Loot Price: R830
Discovery Miles 8 300
You Save: R46 (5%)

The Tourism and Leisure Experience - Consumer and Managerial Perspectives (Paperback)

Michael Morgan, Peter Lugosi, J.R. Brent Ritchie

Series: Aspects of Tourism

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List price R876 Loot Price R830 Discovery Miles 8 300 | Repayment Terms: R78 pm x 12* You Save R46 (5%)

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People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.

General

Imprint: Channel View Publications
Country of origin: United Kingdom
Series: Aspects of Tourism
Release date: September 2010
First published: 2010
Editors: Michael Morgan • Peter Lugosi • J.R. Brent Ritchie
Dimensions: 233 x 156 x 13mm (L x W x T)
Format: Paperback
Pages: 237
ISBN-13: 978-1-84541-148-0
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
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LSN: 1-84541-148-X
Barcode: 9781845411480

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