Many believe the solution to ongoing crises in the news industry-including profound financial instability and public distrust-is for journalists to improve their relationship with their audiences. This raises important questions: How do journalists conceptualize their audiences in the first place? What is the connection between what journalists think about their audiences and what they do to reach them? Perhaps most importantly, how aligned are these "imagined" audiences with the real ones? Imagined Audiences draws on ethnographic case studies of three news organizations to reveal how journalists' assumptions about their audiences shape their approaches to their audiences. Jacob L. Nelson examines the role that audiences have traditionally played in journalism, how that role has changed, and what those changes mean for both the profession and the public. He concludes by drawing on audience studies research to compare journalism's "imagined" audiences with actual observations of news audience behavior. The result is a comprehensive study of both news production and reception at a moment when the relationship between the two has grown more important than ever before.

Whether used as a political tactic to discredit news stories and media outlets, or as a description of false information manufactured and circulated for profit, the term ""fake news"" holds a particularly caustic sway in twenty-first-century society. A frequent subject of cable news broadcasts, periodical coverage, and social media chatter, and a constant talking point for political pundits, its impact spans from shaping minor differences in partisanship to influencing elections. In Fake News! Josh Grimm gathers a range of critical approaches to provide an essential resource for readers, students, and teachers interested in understanding this ever-present feature of today's media and political landscape. The opening section surveys the long history of fake news, with examples ranging from seventeenth-century satires of early newspapers to propaganda efforts in Nazi Germany, and then traces the evolution of the term over time. The following section explores how exposure to fake news impacts individuals, with particular emphasis on changes in popular discourse and the ability to assess sources critically. Essays in this section also highlight approaches developed by newsrooms and other organisations, including Facebook and Google, to fight the widespread dissemination of fake news. The volume pairs original research with articles from prominent scholarly journals, offering a wide-ranging and accessible discussion of debates central to the current post-truth era, covering topics such as social media, the Onion, InfoWars, media literacy, and the radicalization of white men. By highlighting key components and practical methods for examining misinformation in the media, Fake News! presents in-depth analysis of a topic that remains more timely than ever.

Many believe the solution to ongoing crises in the news industry-including profound financial instability and public distrust-is for journalists to improve their relationship with their audiences. This raises important questions: How do journalists conceptualize their audiences in the first place? What is the connection between what journalists think about their audiences and what they do to reach them? Perhaps most importantly, how aligned are these "imagined" audiences with the real ones? Imagined Audiences draws on ethnographic case studies of three news organizations to reveal how journalists' assumptions about their audiences shape their approaches to their audiences. Jacob L. Nelson examines the role that audiences have traditionally played in journalism, how that role has changed, and what those changes mean for both the profession and the public. He concludes by drawing on audience studies research to compare journalism's "imagined" audiences with actual observations of news audience behavior. The result is a comprehensive study of both news production and reception at a moment when the relationship between the two has grown more important than ever before.