Many believe the solution to ongoing crises in the news
industry-including profound financial instability and public
distrust-is for journalists to improve their relationship with
their audiences. This raises important questions: How do
journalists conceptualize their audiences in the first place? What
is the connection between what journalists think about their
audiences and what they do to reach them? Perhaps most importantly,
how aligned are these "imagined" audiences with the real ones?
Imagined Audiences draws on ethnographic case studies of three news
organizations to reveal how journalists' assumptions about their
audiences shape their approaches to their audiences. Jacob L.
Nelson examines the role that audiences have traditionally played
in journalism, how that role has changed, and what those changes
mean for both the profession and the public. He concludes by
drawing on audience studies research to compare journalism's
"imagined" audiences with actual observations of news audience
behavior. The result is a comprehensive study of both news
production and reception at a moment when the relationship between
the two has grown more important than ever before.
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