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The Dynamics of Innovation Clusters - A Study of the Food Industry (Hardcover): Magnus Lagnevik The Dynamics of Innovation Clusters - A Study of the Food Industry (Hardcover)
Magnus Lagnevik; Ingegerd Sjoeholm, Anders Lareke, Jacob OEstberg
R2,844 Discovery Miles 28 440 Ships in 12 - 17 working days

This book provides an in-depth analysis of the processes of innovation found in industrial clusters. The authors focus particularly on the characteristics of innovation clusters and their operation in the food industry. This is revealed through novel case studies, detailed research on the dynamic cluster relationship between academia and industry, and the role of competencies, resources, interactions and leadership. The results reveal that innovation processes are significantly different from product development processes and that many failures of innovation can be explained by a lack of distinction between the two. The authors also offer informative insights on the interactions between different technologies, the convergence between technologies and consumers, and the manner in which these two elements are handled in the innovation process. They move on to identify three different phases of the innovation process and illustrate how the importance of cluster partners, competencies and management can vary at each stage. In addition, they highlight the importance of allowing innovations to grow and develop, and emphasise the fact that successful innovations cannot simply be 'assembled' from the necessary components. Entrepreneurs, R&D managers and academics working in the fields of innovation, technology management and industrial strategy will all value the in depth case-studies and rigorous analysis which adds a new and significant dimension to the many arguments surrounding cluster management.

Nordic Consumer Culture - State, Market and Consumers (Hardcover, 1st ed. 2019): Soren Askegaard, Jacob OEstberg Nordic Consumer Culture - State, Market and Consumers (Hardcover, 1st ed. 2019)
Soren Askegaard, Jacob OEstberg
R4,278 Discovery Miles 42 780 Ships in 12 - 17 working days

Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region's unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of 'hygge,' an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.

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