|
Books > Business & Economics > Business & management > Sales & marketing
|
Buy Now
Nordic Consumer Culture - State, Market and Consumers (Hardcover, 1st ed. 2019)
Loot Price: R4,384
Discovery Miles 43 840
|
|
|
Nordic Consumer Culture - State, Market and Consumers (Hardcover, 1st ed. 2019)
Expected to ship within 12 - 17 working days
|
Unpacking the complexities of Nordic consumer culture, this edited
collection responds to the growing interest in regionalism within
consumer research and marketing. By taking a closer look at the
interaction between the state and the market in Nordic countries,
the authors examine how consumer behaviour is impacted by the
region's unique context. Important elements of Nordic culture are
explored, such as its underlying element of mythology and the
concept of 'hygge,' an object of global consumption. Those studying
consumer behaviour, branding, and marketing more generally, will
find this book a fascinating contribution to research.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
