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Management Science is often confronted with optimization problems
characterised by weak underlying theoretical models and complex
constraints. Among them, one finds data analysis, pattern
recognition (classification, multidimensional analysis,
discriminant analysis) as well as modelling (forecasting,
confirmatory analysis, expert system design). In recent years,
biomimetic approaches have received growing attention from
Marketing, Finance and Human Resource researchers and executives as
effective tools for practically handling such problems. Biomimetic
approaches include a variety of heuristic methods - such as neural
networks, genetic algorithms, immunitary nets, cellular automata -
that simulate nature's way of solving complex problems and, thus,
can be considered as numerical transpositions of true life problem
solving. Bio-Mimetic Approaches in Management Science presents a
selection of recent papers on biomimetic approaches and their
application to Management Science. Most of these papers were
presented at the last ACSEG/CAEMS International Congresses
(Approches Connexionnistes en Sciences Economiques et de
Gestion/Connectionnist Approaches in Economics and Management
Science). All papers combine the discussion of conceptual issues
with illustrative empirical applications, and contain detailed
information on the way heuristics are practically implemented. The
advantages and limits of the biomimetic approaches are discussed in
several of the papers, either by comparing these approaches with
more classical methods (logit models, clustering), or by
investigating specific issues like overfitting and robustness.
Synthesizing overviews are provided, as well as new tools for
coping with some of the limitations of biomimetic methods.
Management Science is often confronted with optimization problems
characterised by weak underlying theoretical models and complex
constraints. Among them, one finds data analysis, pattern
recognition (classification, multidimensional analysis,
discriminant analysis) as well as modelling (forecasting,
confirmatory analysis, expert system design). In recent years,
biomimetic approaches have received growing attention from
Marketing, Finance and Human Resource researchers and executives as
effective tools for practically handling such problems. Biomimetic
approaches include a variety of heuristic methods - such as neural
networks, genetic algorithms, immunitary nets, cellular automata -
that simulate nature's way of solving complex problems and, thus,
can be considered as numerical transpositions of true life problem
solving. Bio-Mimetic Approaches in Management Science presents a
selection of recent papers on biomimetic approaches and their
application to Management Science. Most of these papers were
presented at the last ACSEG/CAEMS International Congresses
(Approches Connexionnistes en Sciences Economiques et de
Gestion/Connectionnist Approaches in Economics and Management
Science). All papers combine the discussion of conceptual issues
with illustrative empirical applications, and contain detailed
information on the way heuristics are practically implemented. The
advantages and limits of the biomimetic approaches are discussed in
several of the papers, either by comparing these approaches with
more classical methods (logit models, clustering), or by
investigating specific issues like overfitting and robustness.
Synthesizing overviews are provided, as well as new tools for
coping with some of the limitations of biomimetic methods.
The globalisation of commerce and science means that new structures
of governance are required to handle new and novel situations, such
as across state and institutional boundaries. Sound governance,
including elements that encourage foresight, is an important
ingredient of managing global and local crisis situations. These
crises are ever more apparent as a result of interdependence
between consumer, firms and states across the world, especially
with the ever increasing advent of instantaneous and low cost
communication. This book examines the role of governance in local
and multi-national businesses and in local, national and
international political forums and organisations.
The globalisation of commerce and science means that new structures
of governance are required to handle new and novel situations, such
as across state and institutional boundaries. Sound governance,
including elements that encourage foresight, is an important
ingredient of managing global and local crisis situations. These
crises are ever more apparent as a result of interdependence
between consumer, firms and states across the world, especially
with the ever increasing advent of instantaneous and low cost
communication. This book examines the role of governance in local
and multi-national businesses and in local, national and
international political forums and organisations.
Growing economic globalisation has increased international business
competition and international economic interdependence. From this
perspective, many firms have formed business partnerships and most
nations have had to re-evaluate their economic interdependence.
This book explores changes that have occurred or have been proposed
in this regard. It provides new insights into business partnerships
and international economic interdependence, given growing economic
globalisation, and explores the managerial and socio-economic
consequences of those ideas. The contributions in this book have
been divided into four parts. Those in Part II concentrate on the
specification of partnerships and reasons for business partnerships
in the context of a globalisation. The idea of global networks in
which some "hard" and "soft" forms of partnerships would appear and
mix is introduced and discussed according to the partners involved
(nations, unions, firms and consumers) and the economic activities
(whether tangible or abstract). Globalisation also has a number of
consequences for business co-ordination, in particular when they
are based on outsourcing strategies in which cost reduction is
balanced with knowledge transfers. These are amongst the issues
explored in Part III. The difficulty to monitor and predict the
effects of global partnerships tends to increase the importance of
cultural and psychological variables such as trust and commitment.
Therefore the role of attitudes and perceptions is very important.
Whatever the agreement and the conjoined management among partner
firms, the attitude of the other agents can produce asymmetric
affects on these firms and considerably bias their partnership
strategy. Such biases are particularly likely from consumers. Their
attitude towards globalisation is not the only bias that may occur.
Their loyalty is also an important issue in a globalising world,
particularly in the service sector where lots of partnerships have
been made on a global scale (eg banks, airlines, leisure). These
are amongst the relationship marketing issues explored in Part IV.
In Part V, the factors introduced in the previous chapters are
considered from a regional and cultural perspective, where nations
and regions themselves are engaged in global partnership. In this
context, discrepancy often develops between the domestic and the
international globalisation strategies, as well as between the
capital and labour markets. The resulting complexity is
particularly problematic for the developing and peripheral
economies. Novel insights about partnership emerge, as studied in
this concluding part of the book.
The turbulence in world markets follows from changes in
expectations based on variations in trust between many
stakeholders. In a time of global crisis and turbulence, without
equivalent since the great 1929 depression, it is important to
revisit and analyse the role of trust in the world economic system.
Trust is central to economic exchange and plays an important
facilitation role in the global economy, enhancing inter-firm
interaction and also exchanges between firms and consumers.
Globalisation of markets relies on trust as a key ingredient to
mediate exchange. Trust is also as an essential element of the
network of firms and institutions that are involved in organising
exchange. This book provides a collection of conceptual and
empirical research papers which extend the understanding of the
role of trust in a globalising world. The empirical studies present
a range of current and different analytical methods to provide new
insights into the processes of developing and managing trust
between firms and consumers. The studies are grouped into
sociological/network outcomes of trust and the psychological
results of trust.
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