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Today's nonprofit organizations face an environment characterized
by higher levels of competition for funding, clients and audiences,
talent, and recognition. In addition, they confront greater
pressures from donors, government, and the public to demonstrate
efficiency, effectiveness, sustainability, and accountability,
while intense social needs and problems, as well as the desire for
growth, drive them to expand their programs and activities.
Collectively, these challenges go to the heart of fundamental
issues of mission and strategy. Integrating Mission and Strategy
for Nonprofit Organizations applies and adapts the core body of
general management knowledge about mission, strategy, and execution
to help nonprofit leaders deal with the special challenges they
face. It strives to draw on this knowledge in a way that does not
dilute or oversimplify, and at the same time recognizes the unique
features of the nonprofit or voluntary sector. James A. Phills
develops an action-oriented framework that combines rigorous
analysis with the practical challenge of execution and change. In
addition to helping nonprofit leaders think through important
decisions and make concrete choices, the book also provides a
shared language and a discipline that can serve as the basis for
more productive discussions between the individuals who lead
nonprofits, the business executives who serve on their boards, and
the philanthropists who support their organizations and programs.
This last objective is critical, because too often nonprofit
leaders and board members complain that they can't reap the
benefits of the expertise of their supporters, funders, and
volunteers from the business sector. Phills suggeststhat this is
often the result of an inability to speak the same language and
draw on a common understanding of key concepts, such as
competition, strategy, and vision.
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