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This volume grew out of a conference organized by James Alleman and
Paul Rappoport, conducted on October 10, 2011 in Jackson Hole,
Wyoming, in honor of the work of Lester D. Taylor, whose pioneering
work in demand and market analysis has had profound implications on
research across a wide spectrum of industries. In his Prologue, Eli
M. Noam notes that demand analysis in the information sector must
recognize the "public good" characteristics of media products and
networks, while taking into account the effects of interdependent
user behavior; the strong cross-elasticities in a market; as well
as the phenomenon of supply creating its own demand. The second
Prologue, by Timothy Tardiff and Daniel Levy, focuses more
specifically on Taylor's body of work, in particular its practical
applications and usefulness in analyses of, and practices within,
the Information and Communications Technology (ICT) sector (known
in Europe and elsewhere as the Telecommunications, Media, and
Technology (TMT) sector). The remainder of the book is organized
into four parts: Advances in Theory; Empirical Applications;
Evidence-Based Policy Applications; and a final Conclusion. The
book closes with an Appendix by Sharon Levin and Stanford Levin
detailing Taylor's contributions using bibliometrics. Not only
featuring chapters from distinguished scholars in economics,
applied sciences, and technology, this volume includes two
contributions directly from Lester Taylor, providing unique insight
into economics from a lifetime in the field. "What a worthy book!
Every applied researcher in communications encounters Lester
Taylor's work. Many empirical exercises in communications can trace
their roots to Taylor's pioneering research and his thoughtful
leadership. This book assembles an impressive set of contributors
and contributions to honor Taylor. No surprise, the collection
extends far and wide into many of the core topics of communications
and media markets. The emphasis is where it should be-on important
and novel research questions informed by useful data. -Shane
Greenstein, Professor of Management and Strategy, Kellogg School of
Management, Northwestern University "For more than 40 years, Lester
Taylor has been a leader in the application of consumer modeling,
econometric techniques and microeconomic data to understand
residential and business user behavior in telecommunications
markets. During that time, he inspired a cadre of students and
colleagues who applied this potent combination to address critical
corporate and regulatory issues arising in the telecommunications
sector. This volume collects the recent product of many of these
same researchers and several other devotees who go beyond empirical
analysis of fixed line service by extending Prof. Taylor's approach
to the next wave of services and technologies. These contributions,
including two new papers by Prof. Taylor, offer an opportunity for
the next generation to learn from his work as it grapples with the
pressing issues of consumer demand in the rapidly evolving digital
economy." - Glenn Woroch, Adjunct Professor of Economics,
University of California, Berkeley
On September 11, 2001, AT&T's traffic was 40 percent greater
than its previous busiest day. Wireless calls were made from the
besieged airplanes and buildings, with the human voice having a
calming influence. E-mail was used to overcome distance and time
zones. And storytelling played an important role both in conveying
information and in coping with the disaster. Building on such
events and lessons, Crisis Communications features an international
cast of top contributors exploring emergency communications during
crisis. Together, they evaluate the use, performance, and effects
of traditional mass media (radio, TV, print), newer media
(Internet, email), conventional telecommunications (telephones,
cell phones), and interpersonal communication in emergency
situations. Applying what has been learned from the behavior of the
mass media in past crises, the authors clearly show the central
role of communications on September 11. They establish how people
learned of the tragedy and how they responded; examine the effects
of media globalization on terrorism; and, in many cases, give
specific advice for the future.
On September 11, 2001, AT&T's traffic was 40 percent greater
than its previous busiest day. Wireless calls were made from the
besieged airplanes and buildings, with the human voice having a
calming influence. E-mail was used to overcome distance and time
zones. And storytelling played an important role both in conveying
information and in coping with the disaster. Building on such
events and lessons, Crisis Communications features an international
cast of top contributors exploring emergency communications during
crisis. Together, they evaluate the use, performance, and effects
of traditional mass media (radio, TV, print), newer media
(Internet, email), conventional telecommunications (telephones,
cell phones), and interpersonal communication in emergency
situations. Applying what has been learned from the behavior of the
mass media in past crises, the authors clearly show the central
role of communications on September 11. They establish how people
learned of the tragedy and how they responded; examine the effects
of media globalization on terrorism; and, in many cases, give
specific advice for the future.
Gary Madden was a renaissance man with respect to the nexus between
information and communications technology (ICT) and economics. He
contributed to a variety of fields in ICT: applied econometrics,
forecasting, internet governance and policy. This series of essays,
two of which were co-authored by Professor Madden prior to his
untimely death, cover the range of his research interests. While
the essays focus on a number of ICT issues, they are on the
frontier of research in the sector. Gerard Faulhaber provides a
broad overview of how we have reached the digital age and its
implications. The applied econometric section brings the latest
research in the area, for example Lester Taylor illustrates how
own-price, cross-price and income elasticities can be calculated
from survey data and translated into real income effects. The
forecasting section ranges from forecasting online political
participation to broadband's impact on economic growth. The final
section covers aspects of governance and regulation of the ICT
sector.
This volume grew out of a conference organized by James Alleman and
Paul Rappoport, conducted on October 10, 2011 in Jackson Hole,
Wyoming, in honor of the work of Lester D. Taylor, whose pioneering
work in demand and market analysis has had profound implications on
research across a wide spectrum of industries. In his Prologue, Eli
M. Noam notes that demand analysis in the information sector must
recognize the "public good" characteristics of media products and
networks, while taking into account the effects of interdependent
user behavior; the strong cross-elasticities in a market; as well
as the phenomenon of supply creating its own demand. The second
Prologue, by Timothy Tardiff and Daniel Levy, focuses more
specifically on Taylor's body of work, in particular its practical
applications and usefulness in analyses of, and practices within,
the Information and Communications Technology (ICT) sector (known
in Europe and elsewhere as the Telecommunications, Media, and
Technology (TMT) sector). The remainder of the book is organized
into four parts: Advances in Theory; Empirical Applications;
Evidence-Based Policy Applications; and a final Conclusion. The
book closes with an Appendix by Sharon Levin and Stanford Levin
detailing Taylor's contributions using bibliometrics. Not only
featuring chapters from distinguished scholars in economics,
applied sciences, and technology, this volume includes two
contributions directly from Lester Taylor, providing unique insight
into economics from a lifetime in the field. "What a worthy book!
Every applied researcher in communications encounters Lester
Taylor's work. Many empirical exercises in communications can trace
their roots to Taylor's pioneering research and his thoughtful
leadership. This book assembles an impressive set of contributors
and contributions to honor Taylor. No surprise, the collection
extends far and wide into many of the core topics of communications
and media markets. The emphasis is where it should be-on important
and novel research questions informed by useful data. -Shane
Greenstein, Professor of Management and Strategy, Kellogg School of
Management, Northwestern University "For more than 40 years, Lester
Taylor has been a leader in the application of consumer modeling,
econometric techniques and microeconomic data to understand
residential and business user behavior in telecommunications
markets. During that time, he inspired a cadre of students and
colleagues who applied this potent combination to address critical
corporate and regulatory issues arising in the telecommunications
sector. This volume collects the recent product of many of these
same researchers and several other devotees who go beyond empirical
analysis of fixed line service by extending Prof. Taylor's approach
to the next wave of services and technologies. These contributions,
including two new papers by Prof. Taylor, offer an opportunity for
the next generation to learn from his work as it grapples with the
pressing issues of consumer demand in the rapidly evolving digital
economy." - Glenn Woroch, Adjunct Professor of Economics,
University of California, Berkeley
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