0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R1,000 - R2,500 (1)
  • -
Status
Brand

Showing 1 - 1 of 1 matches in All Departments

Securing the MRAP - Lessons Learned in Marketing and Military Procurement (Hardcover): James Hasik Securing the MRAP - Lessons Learned in Marketing and Military Procurement (Hardcover)
James Hasik
R1,101 Discovery Miles 11 010 Ships in 10 - 15 working days

Dwight D. Eisenhower once quipped, 'You will not find it difficult to prove that battles, campaigns, and even wars have been won or lost primarily because of logistics'. Military acquisition and procurement - that is, how a nation manages investments, technologies, programs, and support - is critical to wartime success or failure. When unexpected battlefield problems arise, how do the government, the military, and industry work together to ensure effective solutions?During the American counterinsurgent campaign in Iraq, the improvised explosive device emerged as a disruptive and devastating threat. As Humvees, and their occupants, were ripped apart by IEDs, it was clear that new solutions had to be found. These solutions already existed but had not been procured, highlighting the need for more effective marketing to the military by industry. The ultimate successful response - the mine-resistant, ambush-protected vehicle, or MRAP - required years of entrepreneurial marketing by the defense industry. In Securing theMRAP, James Hasik explores how these vehicles, which the American military mostly rejected despite the great need for them, eventually came to be adopted as the Pentagon's top procurement priority. Hasik traces the story of the MRAP from the early 1970s to the future of mine-resistant vehicles on the battlefields of tomorrow. An important contribution to the seemingly disparate fields of marketing and defence policy, Securing the MRAP is an eye-opening revelation to defence industrialists, military officers, and government officials who want to understand how to avoid another IED-Humvee debacle.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
The Birds of Ontario; Being a Concise…
Thomas McIlwraith Hardcover R984 Discovery Miles 9 840
Sasol Voëls van Suider-Afrika (Met…
Ian Sinclair, Phil Hockey Paperback  (2)
R550 R503 Discovery Miles 5 030
King Charles, Volume 97
Maria Isabel Sanchez Vegara Hardcover R249 R224 Discovery Miles 2 240
The Essential Book of Embroidery…
Atelier Fil Paperback R348 Discovery Miles 3 480
Great Big Schoolhouse
Richard Scarry Paperback  (1)
R235 R210 Discovery Miles 2 100
The Book of Cross Stitch - An Essential…
Durene Jones Paperback R337 Discovery Miles 3 370
Bird Lore; v. 6 (1904)
National Committee of the Audubon Soc, National Association of Audubon Socie, … Hardcover R865 Discovery Miles 8 650
What Does Mpumi Eat?
Lebohang Masango Paperback R114 Discovery Miles 1 140
Birds and Nature; n.s. v. 3 Jan-May 1906
Anonymous Hardcover R862 Discovery Miles 8 620
Dolly and the Train
Heather Amery Paperback  (2)
R58 Discovery Miles 580

 

Partners