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When discussing being stuck in a "win-win vs. win-lose" debate,
most negotiation books focus on face-to-face tactics. Yet, table
tactics are only the "first dimension" of David A. Lax and James K.
Sebenius' pathbreaking 3-D Negotiation (TM) approach, developed
from their decades of doing deals and analyzing great dealmakers.
Moves in their "second dimension"--deal design--systematically
unlock economic and noneconomic value by creatively structuring
agreements. But what sets the 3-D approach apart is its "third
dimension": setup. Before showing up at a bargaining session, 3-D
Negotiators ensure that the right parties have been approached, in
the right sequence, to address the right interests, under the right
expectations, and facing the right consequences of walking away if
there is no deal. This new arsenal of moves away from the table
often has the greatest impact on the negotiated outcome. Packed
with practical steps and cases, 3-D Negotiation demonstrates how
superior setup moves plus insightful deal designs can enable you to
reach remarkable agreements at the table, unattainable by standard
tactics.
The Law of the Sea (LOS) treaty resulted from some of the most
complicated multilateral negotiations ever conducted. Difficult
bargaining produced a remarkably sophisticated agreement on the
financial aspects of deep ocean mining and on the financing of a
new international mining entity. This book analyzes those
negotiations along with the abrupt U.S. rejection of their results.
Building from this episode, it derives important and subtle general
rules and propositions for reaching superior, sustainable
agreements in complex bargaining situations. James Sebenius shows
how agreements were possible among the parties because and not in
spite of differences in their values, expectations, and attitudes
toward time and risk. He shows how linking separately intractable
issues can generate a zone of possible agreement. He analyzes the
extensive role of a computer model in the LOS talks. Finally, he
argues that in many negotiations neither the issues nor the parties
are fixed and develops analytic techniques that predict how the
addition or deletion of either issues or parties may affect the
process of reaching agreement.
This fine blend of Harvard scholarship and seasoned judgment is
really two books in one. The first develops a sophisticated
approach to negotiation for executives, attorneys, diplomats --
indeed, for anyone who bargains or studies its challenges. The
second offers a new and compelling vision of the successful
manager: as a strong, often subtle negotiator, constantly shaping
agreements and informal understandings throughout the complex web
of relationships in an organization.
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