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Managing Hospitality Experiences (Paperback)
Alexandra Kenyon, Peter Robinson, James Musgrave; Contributions by Adenike Adebayo, Rudin Beka, …
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R1,098
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Managing hospitality experiences is a crucial part of the
hospitality business and industry alike. While many textbooks cover
the management of hospitality services, this text focuses
specifically on experiences, while also providing a full and
detailed insight into the ways in which experiences are designed
and delivered. Using examples from the gamut of hospitality, this
book explores issues around people, services and spaces. It covers
management issues such as marketing, human resources, operations,
quality management, facilities management, project management and
strategy, while considering hospitality operations within their
wider geo-social and geo-environmental settings. This book includes
a range of important contemporary topics, such as sustainability,
resilience and ethics; supported throughout by learning objectives,
case studies, review questions, links to videos and further reading
suggestions. This book: Emphasises experiences within hospitality,
providing students with a focused and applicable text. Includes
numerous international industry case studies to illustrate how
hospitality organisations manage experiences; these real-life
scenarios provide key teaching points. Provides wider theoretical
principles to develop the field of hospitality and place it within
an industry context. An invaluable read for undergraduate students
of hospitality and event management, this textbook also provides an
overview for postgraduate students and those studying further
education courses in hospitality and related areas.
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