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This book examines the concept of new public diplomacy against
empirical data derived from three country case studies, in order to
offer a systematic assessment of policy and practice in the early
21st century. The new public diplomacy (PD) is a major paradigm
shift in international political communication. Globalisation and a
new media landscape challenge traditional foreign ministry
'gatekeeper' structures, and foreign ministries can no longer lay
claim to being sole or dominant actors in communicating foreign
policy. This demands new ways of elucidating foreign policy to a
range of nongovernmental international actors, and new ways of
evaluating the influence of these communicative efforts. The author
investigates the methods and strategies used by five foreign
ministries and cultural institutes in three countries as they
attempt to adapt their PD practices to the demands of the new
public diplomacy environment. Drawing upon case studies of US,
British, and Swedish efforts, each chapter covers national policy,
current activities, evaluation methods, and examples of individual
campaigns. This book will be of much interest to students of public
diplomacy, foreign policy, political communication, media studies
and international relations in general.
This volume outlines two decades of reforms at the Foreign &
Commonwealth Office (FCO), British Council and BBC World Service -
the so-called Public Diplomacy Partners. Between 1995 and 2015, the
FCO and its partner organisations in promoting British influence
abroad have introduced major changes to how, where and with whom
diplomacy is conducted. This unique study links major
organisational reforms to the changing political, technological and
intellectual contexts of the day. Through detailed case studies
over a 20-year period, this study demonstrates how and why British
diplomacy evolved from a secretive institution to one understanding
its purpose as a global thought leader through concepts such as
public diplomacy, digital diplomacy and soft power. It is rich with
unpublished documents and case studies, and is the most detailed
study of the FCO and British Council in the contemporary period.
From Cool Britannia to the recent GREAT campaign via the 2012
Olympics and diplomats on Twitter, this book charts the theory and
practice behind a 21st century revolution in British diplomacy.
This work will be of much interest to policymakers and advisors,
students and researchers, and foreign policy and communication
specialists. "From the heady past of Cool Britannia to the present
days of the Great Campaign by way of the Royal Wedding, London
Olympics and multiple other gambits in Britain's evolving attempt
to connect to foreign publics, this book is the essential account
of the inner workings of a vital aspect of contemporary British
foreign policy: public diplomacy. James Pamment is an astute,
succinct and engaging Dante, bringing his readers on journey
through the policy processes behind the scenes. We see the public
diplomacy equivalents of paradise, purgatory and the inferno,
though Pamment leaves us to decide which is which." Nicholas J.
Cull, author of 'The Decline and Fall of the United States
Information Agency: American Public Diplomacy, 1989-2001'. "A gift
to practitioners who want to do the job better: required reading
for anyone going into a senior job at the British Council, the UK
Foreign & Commonwealth Office and enlightened thinkers at 10
Downing Street, HM Treasury and Ministries of Foreign Affairs
worldwide. Authoritative, scholarly and accurate, Pamment strikes a
great balance between the salient details and the overarching
picture. He also does a major service to those of us who lived it;
our toils make more sense for what he has done - placing them in a
historical and conceptual context." John Worne, Director of
Strategy & External Relations, British Council, 2007-2015
This volume outlines two decades of reforms at the Foreign &
Commonwealth Office (FCO), British Council and BBC World Service -
the so-called Public Diplomacy Partners. Between 1995 and 2015, the
FCO and its partner organisations in promoting British influence
abroad have introduced major changes to how, where and with whom
diplomacy is conducted. This unique study links major
organisational reforms to the changing political, technological and
intellectual contexts of the day. Through detailed case studies
over a 20-year period, this study demonstrates how and why British
diplomacy evolved from a secretive institution to one understanding
its purpose as a global thought leader through concepts such as
public diplomacy, digital diplomacy and soft power. It is rich with
unpublished documents and case studies, and is the most detailed
study of the FCO and British Council in the contemporary period.
From Cool Britannia to the recent GREAT campaign via the 2012
Olympics and diplomats on Twitter, this book charts the theory and
practice behind a 21st century revolution in British diplomacy.
This work will be of much interest to policymakers and advisors,
students and researchers, and foreign policy and communication
specialists. "From the heady past of Cool Britannia to the present
days of the Great Campaign by way of the Royal Wedding, London
Olympics and multiple other gambits in Britain's evolving attempt
to connect to foreign publics, this book is the essential account
of the inner workings of a vital aspect of contemporary British
foreign policy: public diplomacy. James Pamment is an astute,
succinct and engaging Dante, bringing his readers on journey
through the policy processes behind the scenes. We see the public
diplomacy equivalents of paradise, purgatory and the inferno,
though Pamment leaves us to decide which is which." Nicholas J.
Cull, author of 'The Decline and Fall of the United States
Information Agency: American Public Diplomacy, 1989-2001'. "A gift
to practitioners who want to do the job better: required reading
for anyone going into a senior job at the British Council, the UK
Foreign & Commonwealth Office and enlightened thinkers at 10
Downing Street, HM Treasury and Ministries of Foreign Affairs
worldwide. Authoritative, scholarly and accurate, Pamment strikes a
great balance between the salient details and the overarching
picture. He also does a major service to those of us who lived it;
our toils make more sense for what he has done - placing them in a
historical and conceptual context." John Worne, Director of
Strategy & External Relations, British Council, 2007-2015
This book examines the concept of new public diplomacy against
empirical data derived from three country case studies, in order to
offer a systematic assessment of policy and practice in the early
21st century. The new public diplomacy (PD) is a major paradigm
shift in international political communication. Globalisation and a
new media landscape challenge traditional foreign ministry
'gatekeeper' structures, and foreign ministries can no longer lay
claim to being sole or dominant actors in communicating foreign
policy. This demands new ways of elucidating foreign policy to a
range of nongovernmental international actors, and new ways of
evaluating the influence of these communicative efforts. The author
investigates the methods and strategies used by five foreign
ministries and cultural institutes in three countries as they
attempt to adapt their PD practices to the demands of the new
public diplomacy environment. Drawing upon case studies of US,
British, and Swedish efforts, each chapter covers national policy,
current activities, evaluation methods, and examples of individual
campaigns. This book will be of much interest to students of public
diplomacy, foreign policy, political communication, media studies
and international relations in general.
Exploring the 'dark side' of digital diplomacy, this volume
highlights some of the major problems facing democratic
institutions in the West and provides concrete examples of best
practice in reversing the tide of digital propaganda. Digital
diplomacy is now part of the regular conduct of International
Relations, but Information Warfare is characterised by the
exploitation or weaponisation of media systems to undermine
confidence in institutions: the resilience of open, democratic
discourse is tested by techniques such as propaganda,
disinformation, fake news, trolling and conspiracy theories. This
book introduces a thematic framework by which to better understand
the nature and scope of the threats that the weaponization of
digital technologies increasingly pose to Western societies. The
editors instigate interdisciplinary discussion and collaboration
between scholars and practitioners on the purpose, methods and
impact of strategic communication in the Digital Age and its
diplomatic implications. What opportunities and challenges does
strategic communication face in the digital context? What
diplomatic implications need to be considered when governments
employ strategies for countering disinformation and propaganda?
Exploring such issues, the contributors demonstrate that responses
to the weaponisation of digital technologies must be tailored to
the political context that make it possible for digital propaganda
to reach and influence vulnerable publics and audiences. This book
will be of much interest to students of diplomacy studies,
counter-radicalisation, media and communication studies, and
International Relations in general.
Exploring the 'dark side' of digital diplomacy, this volume
highlights some of the major problems facing democratic
institutions in the West and provides concrete examples of best
practice in reversing the tide of digital propaganda. Digital
diplomacy is now part of the regular conduct of International
Relations, but Information Warfare is characterised by the
exploitation or weaponisation of media systems to undermine
confidence in institutions: the resilience of open, democratic
discourse is tested by techniques such as propaganda,
disinformation, fake news, trolling and conspiracy theories. This
book introduces a thematic framework by which to better understand
the nature and scope of the threats that the weaponization of
digital technologies increasingly pose to Western societies. The
editors instigate interdisciplinary discussion and collaboration
between scholars and practitioners on the purpose, methods and
impact of strategic communication in the Digital Age and its
diplomatic implications. What opportunities and challenges does
strategic communication face in the digital context? What
diplomatic implications need to be considered when governments
employ strategies for countering disinformation and propaganda?
Exploring such issues, the contributors demonstrate that responses
to the weaponisation of digital technologies must be tailored to
the political context that make it possible for digital propaganda
to reach and influence vulnerable publics and audiences. This book
will be of much interest to students of diplomacy studies,
counter-radicalisation, media and communication studies, and
International Relations in general.
This edited collection draws upon interdisciplinary research to
explore new dimensions in the politics of image and aid. While
development communication and public diplomacy are established
research fields, there is little scholarship that seeks to
understand how the two areas relate to one another. However,
international development doctrine in the US, UK and elsewhere
increasingly suggests that they are integrated-or at the very least
should be-at the level of national strategy. This timely volume
considers a variety of cases in diverse regions, drawing upon a
combination of theoretical and conceptual lenses that combine a
focus on both aid and image. The result is a text that seeks to
establish a new body of knowledge on how contemporary debates into
public diplomacy, soft power and the national image are
fundamentally changing not just the communication of aid, but its
wider strategies, modalities and practices.
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