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Technolingualism - The Mind and the Machine (Hardcover): James Pfrehm Technolingualism - The Mind and the Machine (Hardcover)
James Pfrehm
R2,988 Discovery Miles 29 880 Ships in 12 - 17 working days

Since the earliest days of our species, technology and language have evolved in parallel. This book examines the processes and products of this age-old relationship: a phenomenon we're calling technolingualism -- the mutually influential relationship between language and technology. One the one hand, as humans advance technology to master, control, and change the world around us, our language adapts. More sophisticated social-cultural practices give rise to new patterns of linguistic communication. Language changes in its vocabulary, structures, social conventions, and ideologies. Conversely-and this side of the story has been widely overlooked-the unique features of human language can influence a technology's physical forms and technical processes. Technolingualism explores the fascinating ways, past and present, by which language and technology have informed each other's development. The book reveals important corollaries about the universal nature of language and, most importantly, what it means to be human. From our first babbling noises to the ends of our lives, we are innately attuned to the technologies around us, and our language reflects this. We are, all of us, technolinguals.

Textures - Pour approfondir la communication orale et ecrite (Paperback): Elizabeth Berglund Hall, Anne Theobald, Mark Andrew... Textures - Pour approfondir la communication orale et ecrite (Paperback)
Elizabeth Berglund Hall, Anne Theobald, Mark Andrew Hall, James Pfrehm
R1,601 Discovery Miles 16 010 Ships in 12 - 17 working days

Language proficiency emerges not solely as mastery of discrete skills, but also through one's ability to express ideas fully in a variety of cultural contexts. This innovative French-language textbook employs a holistic approach that integrates listening, reading, writing, and conversation-placing communication at the heart of the learning experience. It provides intermediate-level students with the interpretive tools necessary for literary and cultural studies. There are interactions with a variety of texts and media, including short stories, poems, essays, images, and podcasts.

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