As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex, and more sophisticated. Part sporting event, part reality show, and part global festival, the Olympics can be seen as both intensely nationalistic and a celebration of a shared sense of international community. This book sheds new light on how the Olympic experience has been shaped by television and expanded across multiple platforms and formats. Combining a multitude of approaches ranging from interviews to content analyses to audience surveys, the book explores the production, influence, and significance of Olympic media in contemporary society. Built on a central case study of NBC's coverage of the Rio Games in 2016, which is then placed within 20 years of content analyses, the book focuses on the entire Olympic television process from production to content to effects. Touching on key themes such as race, gender, history, consumerism, identity, nationalism, and storytelling, Olympic Television: Broadcasting the Biggest Show on Earth is fascinating reading for any student or scholar with an interest in sport, media, and the global impact of mega-events.

As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex, and more sophisticated. Part sporting event, part reality show, and part global festival, the Olympics can be seen as both intensely nationalistic and a celebration of a shared sense of international community. This book sheds new light on how the Olympic experience has been shaped by television and expanded across multiple platforms and formats. Combining a multitude of approaches ranging from interviews to content analyses to audience surveys, the book explores the production, influence, and significance of Olympic media in contemporary society. Built on a central case study of NBC's coverage of the Rio Games in 2016, which is then placed within 20 years of content analyses, the book focuses on the entire Olympic television process from production to content to effects. Touching on key themes such as race, gender, history, consumerism, identity, nationalism, and storytelling, Olympic Television: Broadcasting the Biggest Show on Earth is fascinating reading for any student or scholar with an interest in sport, media, and the global impact of mega-events.

Sex and Violence in the Media is a unique anthology that examines the effects of sex and violence in a variety of mediated environments. The scholarly articles within this volume bring together the work of noted researchers in the field of mass communication who examine the sexual and violent content of television, film, music, video games, and advertising. This anthology begins with a reading that introduces the concept of media literacy, followed by an examination of how sexual and violent content can impact audience members emotionally, particularly children. Additional topics include public perception of homosexual imagery in advertising, media violence and public policy, the impact of music videos on teen sexual attitudes, and the appeal and impact of mediated sports violence. The third edition features new readings that examine the constitutionality of applying the FCC's indecency restriction to cable TV, free speech as it relates to obscenity in media, growing up on a steady diet of television, offensive user behavior in the virtual environments of first-person shooter games, and verbal aggression in professional wrestling. Sex and Violence in the Media is an ideal resource for courses in mass communication and media studies.