START A REVOLUTION NOT A BUSINESS Don't waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in. These are some of the mantras that have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding. In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms. 'Indispensable tips for a fledgeling entrepreneur with a bright idea' The Times

All the human senses become engaged in ritualizing sacred texts. These essays focus especially on ritualizing the iconic dimension of texts through the senses of sight, touch, kiss, and taste, both directly and in the imagination. Ritualized display of books engages the sense of sight very differently than does reading. Touching gets associated with reading scriptures, but touching also enables using the scripture as an amulet. Eating and consuming texts is a ubiquitous analogy for internalizing the contents of texts by reading and memorization. The idea of textual consumption reflects a widespread tendency to equate humans and written texts by their interiority and exteriority: books and people both have material bodies, yet both seem to contain immaterial ideas. Books thus physically incarnate cultural and religious values, doctrines, beliefs, and ideas. These essays bring theories of comparative scriptures and affect theory to bear on the topic as well as rich ethnographic descriptions of scriptural practices with Jewish, Sikh, Muslim, Christian, Buddhist and modern art and historical accounts of changing practices with sacred texts in ancient and medieval China and Korea, and in ancient Middle Eastern and Mediterranean cultures..

All the human senses become engaged in ritualizing sacred texts. These essays focus especially on ritualizing the iconic dimension of texts through the senses of sight, touch, kiss, and taste, both directly and in the imagination. Ritualized display of books engages the sense of sight very differently than does reading. Touching gets associated with reading scriptures, but touching also enables using the scripture as an amulet. Eating and consuming texts is a ubiquitous analogy for internalizing the contents of texts by reading and memorization. The idea of textual consumption reflects a widespread tendency to equate humans and written texts by their interiority and exteriority: books and people both have material bodies, yet both seem to contain immaterial ideas. Books thus physically incarnate cultural and religious values, doctrines, beliefs, and ideas. These essays bring theories of comparative scriptures and affect theory to bear on the topic as well as rich ethnographic descriptions of scriptural practices with Jewish, Sikh, Muslim, Christian, Buddhist and modern art and historical accounts of changing practices with sacred texts in ancient and medieval China and Korea, and in ancient Middle Eastern and Mediterranean cultures..

When Bridget the alligator arrives in the mail, she's only the size of a key chain! But after Zack soaks her in water, she grows into a real live alligator. Bridget wrestles the garden hose and swings from the monkey bars. And what other alligator can do cartwheels?

How did Britons understand their relationship with the East in the late eighteenth and early nineteenth centuries? James Watt's new study remaps the literary history of British Orientalisms between 1759, the 'year of victories' in the Seven Years' War, and 1835, when T. B. Macaulay published his polemical 'Minute on Indian Education'. It explores the impact of the war on Britons' cultural horizons, and the different and shifting ways in which Britons conceived of themselves and their nation as 'open' to the East across this period. Considering the emergence of new forms and styles of writing in the context of an age of empire and revolution, Watt examines how the familiar 'Eastern' fictions of the past were adapted, reworked, and reacted against. In doing so he illuminates the larger cultural conflict which animated a nation debating with itself about its place in the world and relation to its others.