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Organizations today are being challenged to make sense of changes
in environments that, now more than ever, are described as VUCA
(volatile, uncertain, complex and ambiguous). They are also being
driven to understand how the future will evolve and what impact it
will have not only on the organizations themselves, but also on
industries and societies. In recent decades a field has emerged to
support organizations in addressing these challenges: strategic
foresight. This book is a comprehensive introduction to strategic
foresight. It presents a history of the field and explains the main
principles in thinking about the future. The book describes how
organizations can apply strategic foresight, and explains how it
relates to other fields such as strategy, innovation and
leadership, highlighting the relevance of strategic foresight not
only for organizations but also for individuals, particularly
managers and leaders. Grounded in the theoretical foundations of
strategic foresight, the book reflects the latest academic research
and explores practical applications in different contexts. It draws
on more than two decades of experience that the author has in the
field as a researcher, a consultant and in the corporate context.
This is essential reading for managers and leaders of public and
private organizations who want to establish strategic foresight
practices, as well as students of foresight and managers in the
fields of innovation, research & development and marketing.
Organizations today are being challenged to make sense of changes
in environments that, now more than ever, are described as VUCA
(volatile, uncertain, complex and ambiguous). They are also being
driven to understand how the future will evolve and what impact it
will have not only on the organizations themselves, but also on
industries and societies. In recent decades a field has emerged to
support organizations in addressing these challenges: strategic
foresight. This book is a comprehensive introduction to strategic
foresight. It presents a history of the field and explains the main
principles in thinking about the future. The book describes how
organizations can apply strategic foresight, and explains how it
relates to other fields such as strategy, innovation and
leadership, highlighting the relevance of strategic foresight not
only for organizations but also for individuals, particularly
managers and leaders. Grounded in the theoretical foundations of
strategic foresight, the book reflects the latest academic research
and explores practical applications in different contexts. It draws
on more than two decades of experience that the author has in the
field as a researcher, a consultant and in the corporate context.
This is essential reading for managers and leaders of public and
private organizations who want to establish strategic foresight
practices, as well as students of foresight and managers in the
fields of innovation, research & development and marketing.
This book is about the challenges that emerge for organizations
from an ever faster changing world. While useful at their time,
several management tools, including classic strategic planning
processes, will no longer suffice to address these challenges in a
timely and comprehensive fashion. While individual management tools
are still valid to solve specific problems, they need to be
employed based on a clear understanding of what the greater
challenge is and how they need to be combined and prioritized with
other approaches. In order to do so, companies can apply the
clarity of thinking from the military with regard to which
leadership level is responsible for what and how these levels need
to interact in order to produce a single aligned response to an
outside opportunity or threat. Finally, the tool of business
wargaming, while known for some time, proves to be an ideal
approach to quickly and effectively bring all leadership levels
together, align them around a common objective and lay the
groundwork for effective implementation of targeted responses that
will keep the organization competitive and in the game for the long
run. The book offers a comprehensive introduction to business
wargaming, including a historical account, a classification of
different types of games and a number of specific real-world
examples. This book is targeted at practicing managers dealing with
the aforementioned challenges, as well as for students of business
and strategy at every level.
Industry consolidation, mergers, changes to business models, the
emergence of new threats all require managers to understand highly
complex situations, assess risk and opportunity and make informed
decisions. How can senior managers do this effectively when so
often they are wrestling with brand new scenarios? One of the
emerging solutions is business wargaming. Daniel F. Oriesek and Jan
Oliver Schwarz provide the first comprehensive look at wargaming as
a business tool in a book that explores the anatomy and success
factors of a typical wargame. The authors explain how and when
wargaming can be used to test strategies, plan and prepare for
crises, manage change or increase your organization's ability to
anticipate and adapt for the future. Creating imaginative and
credible scenarios, and testing them against smart opponents who
are eager to find holes and counter your strategy, allows you to
learn about a plan or a new venture in the security of the
conference room rather than learning the hard way when you go live.
Business wargames are sophisticated but they are also very
demanding in terms of time and resources. Business Wargaming:
Securing Corporate Value will enable you to assess the potential
value of the technique for your own organization, to understand
what you will be committing to and develop an informed business
case and brief for working with the organization that will
facilitate the game.
Daniel F. Oriesek und Jan Oliver Schwarz geben einen
praxisorientierten Uberblick uber die Methodik des Business
Wargaming und schildern eine Vielzahl von konkreten
Anwendungsbeispielen.
Beim Business Wargaming schlupfen Manager in die Rollen des
eigenen Unternehmens, der Kunden, Wettbewerber oder anderer
relevanter Stakeholder. Uber einen simulierten Zeitraum von
mehreren Jahren hinweg wird analysiert, wie sich das Umfeld
entwickelt und ob sich als wahrscheinlich angenommene Szenarien
tatsachlich einstellen. Indem sich ein Manager in seinen Markt und
seine Wettbewerber hineinversetzt, kann er nachvollziehen, welche
Strategien funktionieren und welche nicht. Entscheidungen lassen
sich schneller, besser und vor allem auch enger koordiniert treffen
und interne Blockaden aufgrund unterschiedlicher Sichtweisen konnen
reduziert werden. Anwendungsfelder von Business Wargaming sind:
Testen von Strategien
Krisenvorbereitung
Entwickeln von Zukunftsszenarien (Foresight)
Change Management
Schaffen von Innovationsimpulsen
Ausbildung und Rekrutierung
Reputationsmanagement
Entwicklung von strategischen Fruhwarnsystemen
Durch die wahrend eines Business Wargaming gewonnenen Erkenntnisse
konnen kostspielige Fehlentscheidungen vermieden und zusatzliche
Chancen und Risiken erkannt werden. Fallstudien zu
unterschiedlichen Themen illustrieren die Anwendung.
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