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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Strategic Foresight - An Introductory Guide to Practice (Hardcover)
Loot Price: R3,856
Discovery Miles 38 560
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Strategic Foresight - An Introductory Guide to Practice (Hardcover)
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Organizations today are being challenged to make sense of changes
in environments that, now more than ever, are described as VUCA
(volatile, uncertain, complex and ambiguous). They are also being
driven to understand how the future will evolve and what impact it
will have not only on the organizations themselves, but also on
industries and societies. In recent decades a field has emerged to
support organizations in addressing these challenges: strategic
foresight. This book is a comprehensive introduction to strategic
foresight. It presents a history of the field and explains the main
principles in thinking about the future. The book describes how
organizations can apply strategic foresight, and explains how it
relates to other fields such as strategy, innovation and
leadership, highlighting the relevance of strategic foresight not
only for organizations but also for individuals, particularly
managers and leaders. Grounded in the theoretical foundations of
strategic foresight, the book reflects the latest academic research
and explores practical applications in different contexts. It draws
on more than two decades of experience that the author has in the
field as a researcher, a consultant and in the corporate context.
This is essential reading for managers and leaders of public and
private organizations who want to establish strategic foresight
practices, as well as students of foresight and managers in the
fields of innovation, research & development and marketing.
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