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From business models to unique selling propositions, from product
offerings to sales, marketing and pricing strategies, this book
reveals what sets Chinese electric car manufacturers apart from
their Western counterparts. Chinese automakers are gradually
establishing themselves as the new trendsetters in the automotive
industry as they make technological advances in various fields,
especially in electric vehicles. As more of them look overseas for
opportunities, especially in the European market, it is time for
the local players to better understand who they are up against and
take steps to keep up with the rapid growth of their Far Eastern
competitors. Based on Simon-Kucher's project experience, this book
shows what is going on behind the Great Wall, informs readers about
the latest technological trends and advances in China, and offers
suggestions on what Chinese newcomers should bring with them when
they come to town. Sharing valuable insights for all readers with
an interest in the electric vehicle (EV) industry, this book will
be particularly relevant for managers and decision-makers at
Western OEMs, suppliers, and other relevant players in the
automotive industry.
The price of virtually any product or service can reveal intriguing
stories. The author looks back at his own decade-long pricing
journey and shares some of the most exciting and insightful pricing
stories, allowing readers to see the world from a different angle.
From pricing a chilled Coke in Tehran, to iPhone, to explaining the
fall of MUJI, this book reveals the rationales behind and outcomes
of various pricing strategies. The author also presents a number of
stories from China, a "price wonderland" in which he, both as a
consumer and a pricing consultant, has observed unconventional
pricing practices rarely found elsewhere, such as the frequent use
of negative prices among tech unicorns, i.e., sellers paying
consumers to use their products. Structured as a collection of
short stories, the book offers a delightful and eye-opening reading
experience for business owners, managers, and anyone interested in
understanding what prices are, and how pricing works and interacts
with us as customers.
Chinese companies have been increasingly active in outbound
investment in recent years, with Germany the third largest
destination in Europe. Adopting an analytical approach and
utilizing case studies and expert interviews, this book examines
Chinese mergers and acquisitions (M&As) in Germany, with a
focus on the companies' business growth, particularly the
integration process and subsequent growth after acquisition. The
authors contend that Chinese investors take a different approach
than their western counterparts, by fostering a long-term
orientation toward their investments and placing greater emphasis
on co-evolution with the acquired firms rather than transfer of
knowledge back to China. This book offers readers a
behind-the-scenes story of three separate M&A cases, shedding
light on the growth models that ensue from mergers and
acquisitions, and the endeavors of Chinese and German managers to
grow the businesses together.
Chinese companies have been increasingly active in outbound
investment in recent years, with Germany the third largest
destination in Europe. Adopting an analytical approach and
utilizing case studies and expert interviews, this book examines
Chinese mergers and acquisitions (M&As) in Germany, with a
focus on the companies' business growth, particularly the
integration process and subsequent growth after acquisition. The
authors contend that Chinese investors take a different approach
than their western counterparts, by fostering a long-term
orientation toward their investments and placing greater emphasis
on co-evolution with the acquired firms rather than transfer of
knowledge back to China. This book offers readers a
behind-the-scenes story of three separate M&A cases, shedding
light on the growth models that ensue from mergers and
acquisitions, and the endeavors of Chinese and German managers to
grow the businesses together.
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