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The Pricing Puzzle - How to Understand and Create Impactful Pricing for Your Products (Paperback, 1st ed. 2020)
Loot Price: R272
Discovery Miles 2 720
You Save: R439
(62%)
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The Pricing Puzzle - How to Understand and Create Impactful Pricing for Your Products (Paperback, 1st ed. 2020)
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List price R711
Loot Price R272
Discovery Miles 2 720
You Save R439 (62%)
Expected to ship within 9 - 15 working days
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Donate to Gift Of The Givers
Total price: R292
Discovery Miles: 2 920
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The price of virtually any product or service can reveal intriguing
stories. The author looks back at his own decade-long pricing
journey and shares some of the most exciting and insightful pricing
stories, allowing readers to see the world from a different angle.
From pricing a chilled Coke in Tehran, to iPhone, to explaining the
fall of MUJI, this book reveals the rationales behind and outcomes
of various pricing strategies. The author also presents a number of
stories from China, a "price wonderland" in which he, both as a
consumer and a pricing consultant, has observed unconventional
pricing practices rarely found elsewhere, such as the frequent use
of negative prices among tech unicorns, i.e., sellers paying
consumers to use their products. Structured as a collection of
short stories, the book offers a delightful and eye-opening reading
experience for business owners, managers, and anyone interested in
understanding what prices are, and how pricing works and interacts
with us as customers.
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