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Markenimagekonfusion ALS Managementherausforderung - Zum Problem Einer Gedachtnisbasierten Und Point of Sale Induzierten... Markenimagekonfusion ALS Managementherausforderung - Zum Problem Einer Gedachtnisbasierten Und Point of Sale Induzierten Verwirrenden Wahrnehmung Von Marken (German, Paperback, 2008 ed.)
Jan-Philipp Weers; Foreword by Prof Dr Christoph Burmann
R1,900 Discovery Miles 19 000
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Jan-Philipp Weers untersucht das Phanomen Markenimagekonfusion und die Bedeutung des Point of Sale fur dessen Entstehung. Handlungsempfehlungen fur das Markenmanagement bei Herstellern und Handlern werden aufgezeigt.

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